Social Strategy Specialist

Essense of Australia•Lenexa, KS

About The Position

Essense of Australia is an international bridal wholesaler with key offices based in Lenexa, Kansas, Perth, Australia, and Zug, Switzerland. Our organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years, and our designs are currently sold in nearly 1,000 stores worldwide. With innovative designs and a strong customer service approach, Essense of Australia is a dynamic company that rewards excellence, drive, and collaboration. The Role As our Social Strategy Specialist, you live and breathe social media — and you use data to sharpen your instincts, not replace them. You’ll own the intersection of platform expertise and performance insight, turning what’s happening across our channels into clear direction for what we do next. We’re looking for someone with a genuine passion for social media who also has the analytical mindset to make every post, campaign, and conversation count. In this role, you’ll serve as our internal pulse-taker, staying ahead of the cultural curve and translating complex findings into actionable blueprints for a global leader in the bridal space. If you have a genuine obsession with social media and the analytical leap required to turn reporting into a competitive advantage, you belong on our team .

Requirements

Minimum 3 years of hands-on social media management or social strategy experience, with demonstrated ownership of content performance and channel growth.
Proven experience managing and reporting within Sprinklr or a similar enterprise-level social management tool.
Deep, hands-on familiarity with Instagram, Pinterest, TikTok, and Facebook, and a strong instinct for what performs on each.
You stay current on platform changes, algorithm shifts, and emerging features as a matter of habit.
You don’t just report numbers — you translate social performance into a compelling story that connects audience behavior to business outcomes and informs what happens next.
Ability to present complex data to various departments in a way that is easy to understand and act upon.

Nice To Haves

Bachelor’s degree preferred, with a focus in Marketing, Communications, Digital Media, or a related field.
Interest in or experience with the bridal, fashion, or luxury retail markets is a significant plus.

Responsibilities

Serve as our in-house expert on social platforms and our social media management tool, Sprinklr.
Own the cadence of weekly, monthly, quarterly, and annual reporting — transforming performance data into strategic insights that guide content decisions.
Conduct deep-dive measurements into channel growth, audience engagement, and campaign effectiveness to increase organic reach.
Provide expert analysis of social media business priorities across all platforms to drive informed decision-making.
Develop an in-depth understanding of the bridal industry, the buyer’s journey, and the competitive landscape.
Research and discover insights that support business objectives and advance our brand storytelling.
Use web and social analytics to measure campaign success and provide data-backed recommendations for real-time optimization.
Collaborate with the creative team to stay ahead of emerging social media trends and platform shifts.
Partner with strategic leads to determine the optimal timing, frequency, and platform for engaging our audience.