Director, Social Strategy

Ogilvy•New York, NY

About The Position

We are looking for a Senior Social Lead (Director level) to lead the development and execution of social-first strategies that drive engagement and build brands across the digital ecosystem. They will own full-year social and content roadmaps, shaping how brands show up across platforms and key cultural moments. They will build and evolve strategic frameworks that connect cultural calendars, campaign tentpoles, and always-on content—balancing proactive planning with real-time, reactive opportunities. They will also translate data, performance insights, and audience behavior into clear strategic direction, informing content systems and creative territories. This person will partner closely with creative, media, and analytics teams to develop insight-led briefs and guide execution, ensuring work is both culturally relevant and performance-driven. Additionally, they will mentor and develop junior team members, fostering a strong, collaborative team environment. They will stay ahead of trends, identifying new opportunities for brands to show up in meaningful and differentiated ways.

Requirements

8–12 years of social-first experience across content, creator, and community
Experience managing teams of strategists and cross-disciplinary teams, leading with empathy and a focus on team success
Expertise in brand and communications planning
Proven success collaborating with creative leaders
Demonstrated thought leadership
Strong digital acumen, with the ability to collaborate with experts across programmatic, social, CRM, production, and content strategy
Eagerness to learn, explore, and reinvent
Excellent written and verbal communication skills, with a talent for persuasive presentations
Strong analytical skills, with the ability to interpret research and media reports to inform social strategies
An eye for award-winning opportunities that deliver on client business objectives

Nice To Haves

B2B and CPG experience (preferred)
Experience in innovation and future-focused technology
Small business experience
Understanding of the cybersecurity space
Understanding of the U.S. public safety space
Experience working on global business

Responsibilities

Be the go-to social thought leader in a networked brand organization, representing a future-focused social team with strong momentum across multidisciplinary teams
Strategically guide U.S. clients and global counterparts
Oversee social and digital briefs to increase brand relevance, ensuring continuity from concept to content
Partner with client leadership to integrate social strategies into broader marketing initiatives
Oversee the development, integration, and deployment of social content aligned with the strategic vision
Collaborate closely with creative leads to ensure high-quality, integrated creative work
Integrate social with other disciplines: PR, Brand Strategy, Customer Engagement, Data & Analytics, and Media
Innovate and implement key strategic social frameworks
Manage and develop senior social strategy team members
Act as a trusted strategic partner for major accounts
Partner with Account leads to strategically guide the business
Contribute to a global thought leadership network
Maintain and build trusted relationships with key clients