Social Strategy Specialist

Essense of Australia•Lenexa, KS

About The Position

Essense of Australia is an international bridal wholesaler with key offices based in Lenexa, Kansas, Perth, Australia, and Zug, Switzerland. Our organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years, and our designs are currently sold in nearly 1,000 stores worldwide. With innovative designs and a strong customer service approach, Essense of Australia is a dynamic company that rewards excellence, drive, and collaboration. The Role As our Social Strategy Specialist ( this role is titled Social Analytics Specialist internally) , you are the bridge between raw data and creative strategy. You won't just monitor trends; you will decode consumer behavior to provide the strategic spark for campaigns that demand immediate impact. We are looking for a data-driven storyteller who can look at a spreadsheet and see a narrative, connecting the dots between what’s working and what’s next. In this role, you’ll serve as our internal pulse-taker, staying ahead of the cultural curve and translating complex findings into actionable blueprints for a global leader in the bridal space. If you have a genuine obsession with social media and the analytical leap required to turn reporting into a competitive advantage, you belong on our team.

Requirements

Proven experience managing and reporting within Sprinklr or a similar enterprise-level social management tool.
Exceptional ability to compile large volumes of data into clear, actionable, and visual reports.
You don't just see likes and shares; you see patterns in consumer behavior and purchase intent, linking multiple data sets to prove success.
Ability to present complex data to various departments in a way that is easy to understand and act upon.
Minimum 3 years’ experience in digital marketing or social media.
Bachelor’s degree preferred, preference for Marketing Analytics, Communications, Business or similar field of study

Nice To Haves

Interest in or experience with the bridal, fashion, or luxury retail markets is a significant plus.

Responsibilities

Serve as the primary administrator and subject matter expert for our social media management platform, Sprinklr.
Manage the retrieval and formatting of large data sets for weekly, monthly, quarterly, and annual reporting.
Conduct deep-dive measurements into channel growth, audience engagement, and campaign effectiveness to increase organic reach.
Provide expert analysis of social media business priorities across all platforms to drive informed decision-making.
Develop an in-depth understanding of the bridal industry, the buyer’s journey, and the competitive landscape.
Research and discover insights that support business objectives and advance our brand storytelling.
Use web and social analytics to measure campaign success and provide data-backed recommendations for real-time optimization.
Collaborate with the creative team to stay ahead of emerging social media trends and platform shifts.
Partner with strategic leads to determine the optimal timing, frequency, and platform for engaging our audience.