Director, Social & Creator Strategy
About The Position
GoTo Foods operates seven brands — Moe’s, McAlister’s, Auntie Anne’s, Cinnabon, Jamba, Schlotzsky’s, and Carvel — across approximately 6,000 franchise locations. The company is backed by Roark Capital. The Growth organization is being rebuilt around a functional Head plus brand-pod model, and this is one of the foundational hires in that new structure. The Director, Social & Creator Strategy owns the organic social and creator economy playbook across all seven brands, manages the pod-seated Social Managers, and stands up GoTo Foods’ first affiliate marketing program. This role partners closely with Creative Enablement, Marketing Science & VOC, and each brand pod. You set the strategy, the standards, and the talent bar; the pod Social Managers execute inside their brands.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
501-1,000 employees
