Junior Social Strategist, Creator & Social
About The Position
160over90 is seeking an ambitious strategist with a creative mindset and a deep passion for understanding what’s new, now and next across the cultural landscape to join the Creator Marketing and Social team. In this role you will be responsible for assisting in developing and executing innovative social and digital marketing strategies to build brand advocacy with existing fans and capture the attention of new customers. You will use your passion for social media to bring new, fresh ideas and inspire bold programs that will make our clients stand out from the crowd. You will partner with senior strategists, clients and creatives to bring community and brand-enhancing work to market, across all social channels and stages of the customer journey. The Jr. Social Strategist is a constant source of insights and information, focused on unearthing and articulating cultural insights and social truths. You must be a passionate consumer of social media and infuse that knowledge into every aspect of the planning process. With a background in advertising, digital strategy, research, and/or account planning, you should be adept at identifying cultural trends that brands can tap into. You develop and exercise the ability to design, and conduct primary and secondary research, insights immersions, and stakeholder workshops. The Jr. Social Strategist assists in providing precision thinking and smart strategy to internal and external clients and seeks to inspire teams with insight-driven, actionable briefs and compelling briefings for some of the most recongnizable brands in the world such as Budweiser, Michelob ULTRA, Marriott Hotels, Visa, and Coca-Cola.
Requirements
- 2-4 years of experience in social media marketing at a digital agency, integrated marketing agency or communications firm.
- A passion for social media, from both a branding and cultural perspective.
- Understanding of best practices across social channels including familiarity with social media management tools, including Instagram and TikTok.
- A passion for communities and social media with a solid grasp of integrated communications and emerging trends.
- Desire to develop and execute creative, engaging, and successful social media advocacy programs for clients.
- Willingness to build client relations skills, and develop working and personal relationships with clients
- Excellent organizational skills, attention to detail and the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment.
- Exceptional communication skills, both written and verbal.
- Proficient in Microsoft applications, specifically Microsoft PowerPoint.
- Ability to manage multiple tasks concurrently in a deadline-driven process.
- Strong self-motivated and self-starting personality.
Nice To Haves
- Experience running social media community management or working with influencers/creators for a large public brand is a plus.
- Experience with social listening tools such as Infegy is a plus.
Responsibilities
- Communicate insights gleaned from social, conversational, and community trends, and help organize information into strategic and actionable insights.
- Assist in driving social and community strategies, including conducting research for the development of social campaigns and day-to-day execution.
- Help identify and evaluate new opportunities for our clients and internal team to evolve engagement, content and channel strategies across our portfolio.
- Assist in creating and documenting best practices for community management, social content and creator identification, including workflows, tools, and responsibilities.
- Help coordinate community engagement activations for large-tier social media and digital campaigns and events across markets.
- Work collaboratively across teams (XM, Paid, Partnerships, PR, etc.) and functions to ensure that the brand’s communications/marketing objectives and strategies are met.
- Assist in crafting influencer/creator archetypes that best fit the needs of a given campaign.
- Help identify and vet influencer/creator’s to support campaigns that will drive results and help meet project objectives
- Assist creator & social account teams in day to day client management including presentations, email/chat correspondences, vendor/creator correspondences, and event staffing.
- Provide creative support
- Provide reporting and measurement support, including crafting frameworks and dashboards against KPIs.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
251-500 employees
