Social Strategist
About The Position
You'll be the strategic mind behind social media programs that transform industry insights into trusted thought leadership and turn professional connections into brand advocates and conversations into business outcomes. Working at the intersection of brand strategy, market intelligence, and platform dynamics, you'll translate audience behaviors and trending industry topics into social campaigns that feel authentic and drive engagement. We're looking for someone who can balance strategic planning with reactive agility, finding opportunities to amplify brand messages through compelling storytelling and community building. Success means developing social strategies that consistently grow engaged audiences while achieving key business objectives.
Requirements
- A portfolio demonstrating successful social media strategy development, with strong understanding of platform-specific content optimization
- Proficiency in social media management platforms such as Sprout Social, Hootsuite, or Buffer, plus native platform analytics
- Experience developing content strategies that balance brand messaging with audience interests and cultural relevance
- Understanding of social media advertising, including audience targeting, budget optimization, and campaign measurement
- Ability to analyze social media data and translate insights into strategic recommendations for content and community growth
- Strong storytelling skills for creating compelling social content that drives engagement and supports brand objectives
- Experience with social listening tools and sentiment analysis to inform strategy and manage brand reputation
- Proficiency with Gen AI tools (ChatGPT, Claude, Midjourney, Copy.ai) to enhance content ideation, copywriting, and visual concept development
- Agentic mindset: ability to break down complex social media challenges systematically and identify optimal content and engagement approaches
- Experience using AI for social listening analysis, trend identification, and audience insight generation
- Understanding of AI capabilities and limitations in social media strategy, with strong human evaluation of cultural sensitivity and brand alignment
- Ability to leverage AI tools while maintaining authentic brand voice and genuine community connections
- Experience integrating AI workflows to improve content production efficiency and campaign optimization
- Experience with financial services, fintech, or regulated industries including compliance considerations for social media marketing
- Knowledge of social commerce strategies and platform shopping features
- Experience with video content strategy including short-form content for TikTok, Instagram Reels, and YouTube Shorts
- Understanding of crisis communication principles and social media reputation management
- Familiarity with cross-channel marketing integration and social media's role in customer journey mapping
Nice To Haves
- Financial sector experience preferred, not required
Responsibilities
- Develop comprehensive social media strategies that align with brand objectives and drive engagement, reach, and conversion across key platforms
- Create content strategies and editorial calendars that balance planned campaigns with real-time social opportunities and cultural moments
- Analyze social media performance using metrics including engagement rates, reach, sentiment, and conversion attribution to optimize future content
- Collaborate with creative teams to develop social content formats, visual identities, and brand voice guidelines that resonate with target audiences
- Build community management approaches that foster genuine engagement and handle customer service interactions professionally
- Transform audience insights and social listening data into actionable content recommendations and campaign optimizations
- Guide internal influencer strategies that expand reach and build credibility
- Coordinate with PR, advertising, and content teams to ensure social media supports integrated marketing campaigns
- Stay current with platform algorithm changes, emerging social trends, and new feature rollouts to maintain competitive advantage
- Deliver social programs that improve key metrics such as follower growth, engagement rates, brand sentiment, and social-driven conversions
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
