Social Media Strategist

Rankings.io•St. Louis, MO

2d•Remote

About The Position

If you’re the kind of person who sees a trend and immediately thinks “how can I make this work for my client?”, this role is for you. You won’t just be posting content, you’ll be shaping how brands show up, connect, and grow in real time. We’re hiring a Social Media Strategist who lives and breathes social. You’re equal parts trend whisperer, strategist, and executor, someone who can turn client goals into platform-native content that actually gets attention. This is a strategy-first, execution-heavy role for someone who can spot a trend on Monday and have it live for three clients by Friday. You know how to read the data, trust your instincts, and pivot quickly to improve performance. You’ll own the full lifecycle of social: from ideation and content calendars to creative briefs, copywriting, publishing, and community management. You’re not just posting, you’re building brands, driving conversation, and making content that people actually care about. If you’re someone who loves seeing strategy come to life in real time and knows how to make a feed pop while backing it up with data, this role gives you the ownership and creative freedom to do it. (Bonus: If you can edit video or design graphics, amazing. But your strategic brain is the real MVP.)

Requirements

3+ years of experience in social media (agency or multi-client experience strongly preferred)
Proven ability to build and execute month-to-month social strategies
Deep understanding of social platforms, trends, and content formats
Strong copywriting skills with the ability to adapt tone across brands
Experience with social analytics and performance reporting
A proactive, fast-moving mindset—you don’t wait, you test and learn
Comfort managing multiple clients, deadlines, and priorities

Nice To Haves

Experience working with law firms or within legal marketing/social media
Familiarity with SEO and content marketing strategy
Graphic design and/or video editing skills

Responsibilities

Own Strategy + Execution
Partner with the Director of Organic Social to execute monthly social strategies across a portfolio of clients
Own the full content cycle: ideation, content calendars, creative briefs, and copywriting
Translate client goals into content that feels native to each platform and audience
Trend & Content Leadership
Stay tapped into the social zeitgeist, spot trends early, and adapt them strategically for clients
Repurpose long-form content (blogs, videos, etc.) into short-form, engaging social content
Continuously bring fresh, relevant ideas to the table
Performance & Optimization
Track and analyze performance weekly and monthly
Translate data into clear, actionable strategy shifts
Identify what’s working, what’s not, and optimize accordingly
Be the Voice of the Brand
Manage daily posting and full-scale community management across all platforms
Respond to comments, DMs, and mentions with speed, personality, and brand alignment
Turn passive audiences into active communities
Bonus Creative Skills (Nice to Have):
Design graphics or edit short-form video content (when needed)