Social Media Strategist

City of New York•New York, NY

2d•Hybrid

About The Position

Under direction, performs responsible professional work in the communication of information regarding the functions and activities of the Department of Buildings: - Develop and help execute the agency’s strategy and content development for social media - Develop creative and compelling copy, videos, and other work product to use on social media, in marketing materials, and other multimedia projects, and across other communications channels - Provide strategic guidance and support on synergizing messaging and aligning goals across communications channels, including social media, marketing, press, and multimedia platforms - Work with the agency’s outreach programs to create media campaigns, safety campaigns, and industry service notices for print, digital, and social media - Assist in the managing of the agency’s social media accounts, including creating content, responding to questions and comments from the public, and managing social media campaigns - Leverage social media to foster relationships with community stakeholders - Assist the Audio Visual Officer and Archivist with agency’s photography and videography services - Assist with maintenance of agency’s external facing website and employee Intranet and newsletters, ensuring that content is accurate and relevant - Analyze social media trends and website usage - Assist the Press team with communications with media outlets and response to large-scale emergencies REMOTE WORK: This position may be eligible for remote work up to 2 days per week, pursuant to the Remote Work Pilot Program. To Apply: Visit Jobs NYC (cityjobs.nyc.gov) to view and apply for available positions. Search by agency (Department of Buildings), keywords, or for the specific Job ID #. NOTE: ONLY THOSE CANDIDATES UNDER CONSIDERATION WILL BE CONTACTED. COMMUNITY COORDINATOR - 56058

Requirements

A baccalaureate degree from an accredited college and two years of experience in community work or community centered activities in an area related to the duties described above; or
High school graduation or equivalent and six years of experience in community work or community centered activities in an area related to the duties as described above; or
Education and/or experience which is equivalent to "1" or "2" above. However, all candidates must have at least one year of experience as described in "1" above.

Responsibilities

Develop and help execute the agency’s strategy and content development for social media
Develop creative and compelling copy, videos, and other work product to use on social media, in marketing materials, and other multimedia projects, and across other communications channels
Provide strategic guidance and support on synergizing messaging and aligning goals across communications channels, including social media, marketing, press, and multimedia platforms
Work with the agency’s outreach programs to create media campaigns, safety campaigns, and industry service notices for print, digital, and social media
Assist in the managing of the agency’s social media accounts, including creating content, responding to questions and comments from the public, and managing social media campaigns
Leverage social media to foster relationships with community stakeholders
Assist the Audio Visual Officer and Archivist with agency’s photography and videography services
Assist with maintenance of agency’s external facing website and employee Intranet and newsletters, ensuring that content is accurate and relevant
Analyze social media trends and website usage
Assist the Press team with communications with media outlets and response to large-scale emergencies