Social Strategy Lead (Remote/Hybrid)

NewGen

1d • Hybrid

About The Position

Our client is a fast-growing social casino brand building one of the most distinctive communities in gaming — a brand world with fans, rivalries, and community-driven content at its core. As Social Strategy Lead, you own the social presence end-to-end across seven platforms: Instagram, TikTok, Facebook, YouTube, X/Twitter, and Reddit, and Discord. You're not a content creator waiting for briefs — you're the strategic brain setting direction, building the processes, and holding the standard on everything that goes out. The NewGen creative team executes; you make sure every piece of content is sharp, on-brand, and platform-native. This role can be remote or Hybrid at the candidates preference and would be required for 10 - 15 hours weekly. The Objective Build a loyal, growing community — one that identifies with the brand, advocates for it organically, and keeps coming back. Every channel, every post, every process should serve that goal.

Requirements

• 3+ years of social media strategy experience, with brand-side or agency-side ownership of a multi-platform presence
• Proven ability to build processes and operating rhythms — briefing frameworks, content calendars, review flows — from scratch
• Deep platform knowledge across at least five of the seven channels, including Instagram, TikTok, and at least one community platform (Discord or Reddit)
• Experience writing clear, actionable creative briefs that produce strong output from designers, writers, and video editors
• A data-driven approach — you use performance metrics to make decisions, not just reports

Nice To Haves

• Experience in gaming, iGaming, social casino, sports, or collectibles brands
• A strong understanding of community-led growth — Discord, Reddit, or creator-driven models
• Familiarity with compliance in regulated categories — knowing what you can and can't say is second nature
• Experience working in or alongside a creative agency environment

Responsibilities

• Define the role of each channel, the content mix, and how the seven platforms work together — with platform-specific playbooks for tone, format, and what good looks like.
• Build the operating rhythm from a standing start: briefing templates, approval flows, publishing checklists, and content review processes.
• Brief the creative team (copywriter, video editor, designer) so output lands first time.
• Act as the quality gate before anything goes live — strategically sound, on-brand, compliant, and built for the platform it's going to.
• Own weekly and monthly reporting across all platforms, run structured content experiments with clear hypotheses, and use the data to double down on what works and cut what doesn't.
• Drive a community-first content philosophy — UGC, fan-generated narratives, rapid-response cultural moments, and platform-native creativity across Reels, TikTok trends, Reddit AMAs, and Discord drops.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed