Social Sales & Events Manager | Sleeping Lady Mountain Resort
About The Position
The Social Sales & Events Manager is responsible for meeting and exceeding sales goals for the social market segment, including weddings and social events. The role develops and executes sales plans and strategies, cultivates clients and key relationships, networks, identifies target markets, and generates new business. It also manages the event-planning process, coordinates client requirements with property operations, and works to deliver client satisfaction and repeat business. The manager maintains accurate sales records, reports progress toward goals, responds to inbound RFPs, conducts site tours and client presentations, negotiates and closes business, and represents the property at bridal shows and industry events. For contracted events, the manager gathers planning details, prepares and distributes event documents, coordinates with operating departments, monitors client satisfaction, forecasts revenue, and ensures accurate billing and compliance with applicable standards and procedures. Additional duties may be assigned according to business needs.
Requirements
- Minimum of 1–3 years of hospitality sales experience.
- Passion for weddings and social events, attention to detail, professionalism in delicate client conversations, and a solutions-oriented, service-first approach.
- Knowledge and expertise in sales and/or event management, with strong sales and negotiation skills.
- Ability to read and write business correspondence accurately and effectively.
- Ability to think creatively and develop innovative solutions or approaches.
- Strong time management, information analysis, problem-solving, planning and organizing, decision-making, and results-delivery skills.
- Strong grasp of mathematical operations, including calculations with whole numbers, fractions, and decimals, as well as discounts, interest, commissions, proportions, and percentages.
- Technical proficiency with Microsoft Office, including Word, PowerPoint, Teams, OneNote, and Excel.
- Proficiency in client research, gathering relevant information, and staying current on industry trends and developments.
- Ability to travel, including by air or car, stay overnight at hotels, and entertain clients.
Nice To Haves
- Knowledge of hospitality sales platforms.
Responsibilities
- Meet and exceed sales goals for the social market segment, including weddings and social events.
- Develop and execute sales plans and strategies, develop clients and key relationships, network, and identify new target markets.
- Maintain timely and accurate records of sales activities and client contacts in the Sales & Events database.
- Report weekly progress against prospecting, inquiry, activity, and industry-event goals, and adjust goals based on market conditions.
- Generate new business through outside sales calls and referral relationships with wedding planners, florists, photographers, and other preferred vendors.
- Participate in bridal shows, wedding expos, promotional events, and industry events.
- Conduct site tours, tastings, and client presentations.
- Respond to inbound RFPs within 24 hours.
- Negotiate with clients, use closing tactics, and work with contractual language.
- Differentiate the property from competitors and communicate value to potential customers.
- Implement sales plans based on demand segments to maximize market share.
- Gather event-planning details, including setups, food and beverage specifications, vendor arrangements, and AV requirements, and share them with operating departments.
- Act as liaison between clients and the operations department and maintain knowledge of operations departments.
- Monitor client satisfaction throughout event planning and execution.
- Prepare and distribute Event Orders, Resumes, Diagrams, and related documents to property departments.
- Conduct meetings with property departments to review event information.
- Manage accounts and follow up with clients to secure repeat and referral business.
- Achieve assigned goals and objectives and maximize time-management efficiency and productivity.
- Forecast revenue for assigned events.
- Build and maintain favorable working relationships and open communication with all departments.
- Establish and maintain positive, professional relationships with clients.
- Comply with accounting standards for deposits, direct billing, and pre-payment; confirm accurate revenue posting and client billing.
- Maintain working knowledge of applicable standards, policies, and procedures; attend required meetings and achieve client sentiment goals.
- Adhere to Columbia Hospitality policies and procedures and perform additional functions assigned according to property business needs.
Benefits
- Cellphone allowance
- Incentive eligibility
- Daily pay option
- Paid time off and holiday pay
- Medical, dental, vision, and disability benefits
- 401(k)
- HSA/FSA plans with employer contribution
- Referral bonus
- Discounted lodging, dining, spa, golf, and retail
- Employee Assistance Program
- Volunteer opportunities
- Committee participation opportunities
- Task force work opportunities
- Online learning platform
- Third-party perks, including discounts on pet insurance, rental cars, movie and concert tickets, and theme parks and attractions
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
