Social Sales & Events Manager | Sleeping Lady Mountain Resort
About The Position
The Social Sales & Events Manager is responsible for meeting and exceeding sales goals for the social market segment, including weddings and social events. The role achieves revenue goals through sales planning, client development, relationship management, networking, and identifying new target markets. It also coordinates event details with clients and property departments to support efficient planning and execution, while managing client satisfaction and pursuing repeat and referral business. The position maintains sales records, reports progress against goals, conducts site tours and presentations, responds to inbound RFPs, and builds referral relationships with wedding planners and other vendors. In event management, it gathers requirements, prepares event documentation, coordinates with operating departments, forecasts event revenue, and ensures accurate billing and compliance with applicable standards and procedures. The role may receive additional duties based on business needs.
Requirements
- Minimum of 1–3 years of hospitality sales experience.
- Passion for weddings and social events, attention to detail, professionalism in delicate client conversations, and a solutions-oriented, service-first approach.
- Knowledge and expertise in sales and/or event management, with strong sales and negotiation skills.
- Ability to accurately read and write business correspondence.
- Creative thinking and ability to develop innovative solutions or approaches.
- Strong personal skills, including time management, information analysis, problem-solving, planning and organizing, decision making, and delivering results.
- Strong grasp of mathematical operations, including calculations with whole numbers, fractions, and decimals, and computing discounts, interest, commissions, proportions, and percentages.
- Technical proficiency in Microsoft Word, PowerPoint, Teams, OneNote, and Excel.
- Ability to conduct client research, gather relevant information, and stay current on industry trends and developments.
- Ability to travel by air or car, stay overnight at hotels, and entertain clients.
Nice To Haves
- Knowledge of hospitality sales platforms.
Responsibilities
- Meet and exceed sales goals for the social market segment, including weddings and social events.
- Develop and implement sales plans and strategies to achieve revenue goals and maximize market share.
- Develop clients and key relationships, network, and identify new target markets.
- Maintain accurate, timely records of sales activities and client contact information in the Sales & Events database.
- Report weekly achievements for prospecting, inquiries, activities, and industry events, and adjust goals as market conditions require.
- Solicit and secure business through outside sales calls and referral relationships with wedding planners, florists, photographers, and other preferred vendors.
- Participate in bridal shows, wedding expos, promotional events, and industry events.
- Conduct site tours, tastings, and client presentations.
- Respond to inbound requests for proposals within 24 hours.
- Use client negotiation, closing tactics, and contractual language; differentiate the property from competitors and demonstrate value to potential customers.
- Obtain event-planning information, including room setups, food and beverage specifications, vendor arrangements, and audiovisual requirements, and share details with operating departments.
- Act as a liaison between clients and operations departments and maintain a comprehensive knowledge of those departments.
- Monitor client satisfaction throughout event planning and execution.
- Prepare and distribute Event Orders, Resumes, Diagrams, and other related documents to property departments.
- Conduct meetings with property departments to review event information.
- Manage accounts and follow up with clients to generate repeat and referral business.
- Achieve assigned goals and objectives while maximizing time-management efficiency and productivity.
- Forecast revenue for assigned events.
- Develop and maintain favorable working relationships and open communication with all departments.
- Establish and maintain positive, professional relationships with clients.
- Comply with accounting standards for deposits, direct billing, and pre-payment; confirm accurate revenue posting and client billing.
- Develop a full working knowledge of applicable standards, policies, and procedures; attend required meetings and achieve client sentiment goals.
- Adhere to Columbia Hospitality policies and procedures, and perform additional job functions as assigned based on property business needs.
Benefits
- Cellphone allowance
- Incentive eligibility
- Daily pay option
- Paid time off and holiday pay
- Medical, dental, vision, and disability benefits
- 401(k)
- HSA/FSA plans with employer contribution
- Referral bonus
- Discounted lodging, dining, spa, golf, and retail
- Employee Assistance Program
- Volunteer opportunities
- Committee participation opportunities
- Task force work opportunities
- Online learning platform
- Third-party perks, including discounts on pet insurance, rental cars, movie and concert tickets, theme parks, and attractions
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
