Social Program Manager
About The Position
As Social Program Manager, you'll act as the eyes and ears of LinkedIn. You'll monitor platform trends, identify content opportunities, and match them against weekly brand priorities — then work across internal teams and subject matter experts to gather the insights needed to bring those opportunities to life. You'll think in formats — knowing when a post, a comment, a reshare, or a long-form piece is the right move — and you'll present your recommendations in a way that respects executives' time and communication preferences. Your success depends as much on how you work with people as on what you find.
Requirements
- Experience designing and managing operational processes, approval workflows, stakeholder touchpoints, and content governance frameworks for multi-stakeholder programs.
- Demonstrated experience supporting executive communications — understanding how senior leaders communicate, what they need, and how to make their lives easier
- Strong social intelligence — able to read LinkedIn trends quickly, assess their relevance, and connect them to brand and business priorities
- Excellent written communication skills, with the ability to distil complex information into clear, concise executive-ready briefs and recommendations
- Confident coordinator — comfortable reaching out to and managing responses from multiple stakeholders, including senior leaders and subject matter experts
- Deep understanding of LinkedIn's content formats, platform dynamics, and professional audience behaviors
- Experience developing content format recommendations across organic social — knowing when and why different formats serve different purposes
- Highly organized with strong attention to detail — able to track multiple workstreams, deadlines, and stakeholder threads simultaneously
- Experience with social listening and analytics tools such as LinkedIn Analytics, Sprinklr.
Responsibilities
- Manage recurring executive content distribution programs, including newsletters, content roundups, and rapid-response communications that enable executives to amplify timely thought leadership and company news.
- Maintain and evolve executive social media enablement resources, including playbooks, profile optimization guidance, and self-service social toolkits.
- Monitor LinkedIn daily to identify emerging trends, conversations, and content opportunities relevant to the client's industry and audience
- Cross-reference platform trends with weekly brand priorities to surface the most timely and relevant content angles for executives
- Coordinate with internal subject matter experts, spokespeople, and stakeholders to gather insights, perspectives, and supporting information
- Develop clear, concise content recommendations — including format options — tailored to each executive's voice, audience, and objectives
- Prepare executive briefing materials that make it easy for senior leaders to understand the opportunity and decide how to respond
- Create briefings for the creative team to develop different assets.
- Build and maintain a structured system for tracking trends, content ideas, and executive feedback over time
- Manage relationships with multiple stakeholders simultaneously — following up proactively, respecting response times, and keeping the program moving
- Maintain a strong working knowledge of LinkedIn's algorithm, formats, and professional audience behaviors
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
