Social Producer, CNET Group (ZDNET & Popular Science)

Consumer Tech•New York, NY

16d•Onsite

About The Position

In this role, you will be the driving force behind growing our audience footprint for these two distinct brands. Your mission is to ensure CNET Group shows up as the most trusted voice in tech everywhere our audience discovers content. You will act as the vital bridge between our social, editorial, and video teams, translating high-level business goals into engaging daily social content. To support real-time publishing and newsroom coordination, this role involves close collaboration with our global teams, with flexibility required for sync hours and shared planning.

Requirements

2–5 years of professional experience in social media, marketing, or digital journalism, with a portfolio showcasing high-engagement editorial visuals and video optimization.
Highly analytical, with the ability to turn social metrics into actionable reports and creative improvements.
A knack for staying organized while balancing communication between fast-paced editorial, video, and social teams.
Deep expertise in native platform analytics, publishing tools (Sprout Social, Buffer, TrueAnthem), and video/CMS platforms (Brightcove, Ex.co, WordPress).
A native understanding of news cycles, platform shifts, and "online" culture within the consumer technology and science publishing space.

Responsibilities

Act as the social lead for ZDNET and PopSci's news cycles, monitoring breaking trends and translating complex editorial stories into "social-first" visual formats.
Work closely with the editorial teams to elevate the performance of their top stories across social feeds.
Direct the distribution and optimization of vertical and midform video content to key platforms.
Support massive 2026 video growth targets (such as 100M YouTube Midform views) by optimizing social video posts to hit key quality metrics.
Define and execute the social channel strategy, aligning it with each brand's voice and our priority to meet audiences where they are.
Help decouple revenue growth from site traffic by executing strategies that build platform-native monetization, such as Meta Bonus optimizations, social commerce experiments, and monetizing franchise video.
Oversee comprehensive reporting to empower creative teams with data-backed performance insights, utilizing native platform analytics, Meta Business Suite, and Measure Studio.
Deliver actionable social analytics that directly improve the output and strategy of the social, video, and editorial teams.
Drive measurable growth in reach, follower base, and monetization for syndicated and native content.
Elevate the presence and reputation of ZDNET and PopSci, turning them into trusted, go-to resources in their respective tech and science niches across all syndication platforms and social feeds.
Develop repeatable strategies and documented "wins" that scale our social media and video success.