Part-Time Social Media & YouTube Growth Manager (Preschool/Children’s Media)

Bardel Entertainment

7d•Hybrid

About The Position

Bardel Entertainment is launching a new preschool animated series on YouTube this October and is seeking a creative, data-driven marketer to lead its launch and long-term channel growth. The company has partnered with a kids' content influencer to drive initial traffic from their established Instagram and TikTok channels. This role will build the digital presence from scratch, focusing on early audience growth with parents and educators across YouTube, TikTok, and Instagram.

Requirements

4+ years of experience in social media or YouTube content roles.
Hands-on experience managing or growing a YouTube channel (launch or growth phase).
Experience creating or repurposing short-form video content for TikTok, Instagram Reels, or YouTube Shorts.
Ability to read and act on platform analytics (CTR, retention, watch time, traffic sources).
Basic video editing skills.

Nice To Haves

Experience in children’s content, preschool media, or parenting-focused audiences.
Familiarity with YouTube growth tools such as TubeBuddy or VidIQ.
Experience managing influencer or partnership-driven campaigns.
Experience working directly with clients or stakeholders in a semi-independent or client-facing role.

Responsibilities

Set up and optimize a brand-new YouTube channel for launch readiness.
Ensure strict compliance with YouTube Kids (“Made for Kids”) guidelines.
Manage content calendar planning and publishing structure during the pre-launch phase.
Edit and repurpose full-length preschool episodes into short-form vertical content (YouTube Shorts, TikTok, Instagram Reels).
Adapt content appropriately for platform-specific formats and audience behavior.
Align influencer partner content (stories and posts) with YouTube publishing schedule to maximize cross-platform traffic.
Design and execute social campaigns, countdowns, and parent-focused engagement strategies leading into and during launch.
Write SEO-optimized titles, descriptions, and video tags to improve discoverability.
Oversee or collaborate on thumbnail direction to improve click-through rate and retention.
Monitor channel performance, viewer retention, and traffic sources across platforms.
Adjust content and distribution strategy based on performance data post-launch.