Social Media & Video Producer, Town & Country
About The Position
Town & Country is seeking a creative, culturally curious Social Media & Video Producer to shape how the luxury lifestyle brand appears across social platforms. The role translates the brand’s perspective on culture, society, travel, fashion, and design into platform-native storytelling that grows audiences and deepens engagement. The producer owns day-to-day social content strategy and publishing, with a focus on original short-form video, and works with editorial, creative, talent, and branded content partners. The position is based in New York, NY and has in-office requirements; the work arrangement is hybrid.
Requirements
- At least 6 years of post-graduate experience in social media.
- Strong copywriting skills and the ability to create distinctive, engaging social content that reflects a brand’s voice.
- Demonstrated experience concepting, shooting, editing, and publishing short-form social video.
- Strong editorial judgment and understanding of Town & Country’s elevated voice and audience.
- Familiarity with social video and digital content analytics tools, such as Dash Hudson, TikTok Analytics, SocialFlow, and Google Analytics.
- Excellent communication, organization, and collaboration skills, including the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Willingness and ability to work nights and weekends as needed for events, shoots, and timely social coverage.
- Based in New York, NY and able to meet the role’s in-office requirements.
Nice To Haves
- Experience in a consumer editorial, media, lifestyle, or luxury brand.
- A highly visual, innovative storytelling approach, with creative ideas, curiosity, and energy.
Responsibilities
- Own the day-to-day social content strategy and calendar across Instagram, TikTok, Facebook, X, Pinterest, YouTube Shorts, and emerging platforms.
- Develop strategies to drive audience growth, engagement, traffic, and brand affinity.
- Concept, shoot, edit, and publish original social-first content, especially short-form video.
- Capture and produce photo and video content at editorial shoots, events, premieres, fashion shows, and other brand moments.
- Partner with editors, photographers, talent, and cross-functional teams to create elevated, platform-native social storytelling.
- Monitor social performance, audience feedback, and cultural trends to inform editorial decisions and identify opportunities.
- Collaborate with editorial and branded content teams on social-first initiatives and produce, edit, and execute paid partnership programs.
- Contribute articles to the site and create timely social coverage of relevant news, cultural moments, and live events.
Benefits
- Access to training programs, workshops, and industry events.
- Hybrid work flexibility.
- Employee Resource Groups.
- Medical, dental, and vision insurance from Day 1.
- 401(k) plan with a company match.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
