Social Media & Video Marketing Agent

Smoky Mountain Resorts • Pigeon Forge, TN

2d • Onsite

About The Position

The Social Media & Video Marketing Agent at Smoky Mountain Resorts is responsible for bringing our brands to life across social platforms through compelling storytelling, high-quality video, and engaging content. This role is highly executional and creative, with a strong emphasis on short-form video, on-property content capture, and daily social engagement. You will manage social media for a diverse hospitality portfolio, including the largest waterpark resort in Pigeon Forge, a boutique hotel, and an indoor/outdoor waterpark condo resort. Working closely with the Digital Marketing Strategist and revenue team, this role ensures social media efforts support brand awareness, guest engagement, and revenue-driving initiatives.

Requirements

• Strong video-first mindset with hands-on filming and editing experience
• Comfortable being on-property and capturing real-time content
• Deep understanding of social media platforms, especially Instagram and TikTok
• Creative, organized, and able to manage multiple brands and deadlines
• Experience in hospitality, tourism, lifestyle, or entertainment marketing preferred
• Collaborative team player who thrives in a fast-paced, seasonal environment
• Associate’s or Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred but not required
• 1–2 years of social media or digital marketing experience, internships or freelance work preferred
• Strong written communication skills with solid grammar and attention to detail
• Basic understanding of social media platforms (Facebook, Instagram, TikTok, etc.) and content trends
• Ability to assist with content creation, scheduling, and day-to-day account management
• Comfortable using tools such as Canva and basic photo/video editing software (Adobe tools a plus, but not required)
• Organized with the ability to manage multiple tasks and meet deadlines
• Willingness to learn, take feedback, and grow within the role
• Basic understanding of social media analytics (engagement, reach, etc.)
• Specific vision abilities required for this job include peripheral, distance, close, and depth perception and the ability to adjust vision focus.
• The employee is regularly required to talk, hear, and sit, use hands to finger, touch, handle, and feel.
• The employee is frequently required to stand, walk, climb and descend numerous flights of stairs consistently.
• The employee is required to use hand, arm, and leg to reach, bend, push, pull, stoop, kneel, and crouch.
• The employee must occasionally lift and move up to 50 pounds daily on their own.
• Ability to tolerate various temperatures while working outdoors.
• This position requires continuous ability to remember information.

Nice To Haves

• Adobe tools a plus, but not required

Responsibilities

• Plan, shoot, edit, and publish short-form video content for Instagram, Facebook, TikTok, and emerging platforms
• Capture on-property content including rooms, amenities, waterparks, dining, events, and guest experiences
• Stay current on social trends, audio, formats, and platform best practices, adapting content quickly and creatively
• Manage day-to-day posting, scheduling, and engagement across all resort social channels
• Write engaging captions that reflect brand voice while encouraging interaction and conversion
• Monitor comments, messages, and trends to maintain a strong and responsive brand presence
• Ensure visual storytelling aligns with brand standards across all Smoky Mountain Resorts properties
• Maintain consistency across multiple brands while highlighting each property’s unique personality
• Support on-site marketing visuals and signage as needed
• Execute social components of marketing campaigns developed by the Digital Marketing Strategist
• Collaborate with internal teams on promotions, events, seasonal campaigns, and new offerings
• Assist with influencer visits, content creation, and partnership activations
• Track and report on social performance metrics including reach, engagement, and video views
• Use insights to refine content strategies and improve performance over time
• Share trend observations and content opportunities with the marketing team
• Support photography and videography needs for marketing initiatives
• Organize and maintain a content library for ongoing and future use

Benefits

• Years of Service Getaway (receive a company paid vacation after a year of service)
• 401k with 4% company match
• Health, dental, and vision insurance for $29 per week
• Paid Time Off
• Sick Time
• Maternity/Paternity Leave
• Professional Growth Opportunities
• Tuition Reimbursement
• Employee Discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree