Social Media Trading Manager - Beauty Care

PGBPGNGLOBAL•Cincinnati, OH

8d•$85,000 - $122,200

About The Position

The Social Media Trading Manager is a role with our US In-House Media team, supporting the US business within our North America division and will be responsible for the implementation of our digital media strategies. As a US Social Media Trading Manager, you will be a collaborative and courageous leader whose primary focus will be helping to execute social media campaigns for the business, inclusive of audience & inventory strategy and ongoing campaign optimizations that deliver on the intended goals & objectives for the investment. As the Beauty Care Social Trading Manager, you will: Be responsible for social tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels. Monitor campaign pacing and manage delivery and performance in line with Brand KPIs, goals, and objectives making ongoing campaign optimization recommendations. Measure impact of campaigns using quantitative and qualitative metrics. Share pacing and performance updates and resulting recommendations with the team on a weekly basis. Present campaign recaps and insights to strategic planners and brand teams. Fully understand the category media model and media plans and the role of Social campaigns within those. Learn and contribute to the category’s overarching Social strategy. Work with category media team and agencies to ensure buys are input properly in Prisma and trafficking is completed accurately. QA campaigns and flag any issues. Keep regular and detailed optimization notes and campaign insights – identify opportunities for cross-tactic optimization (shifts). Maintain partner relationships, keep up to date on platform updates, bugs, trainings and raise issues or areas of opportunity for improvement within Social capabilities. Collaborate on planning, strategy and capabilities with the full media team. Work with the team on experiments to continuously improve and evolve Social approach. Be a Social expert and thought leader for the team. Understand latest developments in digital media from meeting with suppliers, industry news, etc. Understand and implement data strategy for targeting in partnership with the team. Keep up to date on targeting capabilities and available data. Troubleshoot platform, campaign, and Ad Ops issues and solve technical blockers Work with A&I and rest of the media team to develop dashboards and reporting capabilities. Train other team members in various parts of social campaign strategy, management and analytics.

Requirements

3-5 years of experience executing holistic paid digital media campaigns in social media platforms Meta, TikTok, Snapchat, Pinterest, Reddit (Facebook Blueprint Certification a plus)
Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns
Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.
Understanding of analytics tools (e.g., Google Analytics)
Proficient in Microsoft Office

Responsibilities

Be responsible for social tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels.
Monitor campaign pacing and manage delivery and performance in line with Brand KPIs, goals, and objectives making ongoing campaign optimization recommendations.
Measure impact of campaigns using quantitative and qualitative metrics.
Share pacing and performance updates and resulting recommendations with the team on a weekly basis.
Present campaign recaps and insights to strategic planners and brand teams.
Fully understand the category media model and media plans and the role of Social campaigns within those. Learn and contribute to the category’s overarching Social strategy.
Work with category media team and agencies to ensure buys are input properly in Prisma and trafficking is completed accurately. QA campaigns and flag any issues.
Keep regular and detailed optimization notes and campaign insights – identify opportunities for cross-tactic optimization (shifts).
Maintain partner relationships, keep up to date on platform updates, bugs, trainings and raise issues or areas of opportunity for improvement within Social capabilities.
Collaborate on planning, strategy and capabilities with the full media team. Work with the team on experiments to continuously improve and evolve Social approach.
Be a Social expert and thought leader for the team. Understand latest developments in digital media from meeting with suppliers, industry news, etc.
Understand and implement data strategy for targeting in partnership with the team. Keep up to date on targeting capabilities and available data.
Troubleshoot platform, campaign, and Ad Ops issues and solve technical blockers
Work with A&I and rest of the media team to develop dashboards and reporting capabilities.
Train other team members in various parts of social campaign strategy, management and analytics.