Social Media Strategist

Hendall Inc•Rockville, MD

3d•$85,000 - $95,000

About The Position

The Digital / Social Media Strategist / Coordinator is responsible for planning, executing, and measuring digital and social media campaigns that increase awareness, drive engagement, and promote a federal client's research initiatives and programs to define target audiences. The role develops social media strategy and content calendars, manages email marketing and newsletter distribution, and uses analytics to continuously refine outreach for maximum reach and impact across multiple channels. To be successful in this role at Hendall, you should combine strategic communications thinking with hands-on coordination and content skills, a strong grasp of platform best practices, and the analytical discipline to translate performance data into improved results. The role works under the direction of the Creative and Content Strategy Manager/Director.

Requirements

Bachelor's degree in communications, marketing, digital media, public relations, or a related field
4+ years of experience managing social media and digital marketing campaigns, preferably in an institutional, government, or research setting
Demonstrated experience developing content calendars, social toolkits, and multichannel campaigns
Hands-on experience with email marketing/mass-communication platforms (e.g., GovDelivery, Granicus, Mailchimp, or similar)
Proficiency with social listening, social media management and analytics tools, and the ability to translate data into actionable recommendations
Strong writing and editing skills, with the ability to adapt tones for different platforms and audiences
Working knowledge of accessibility (Section 508) and brand-compliance requirements for digital content
Experience conducting market research, surveys, or audience analysis
Experience using AI-powered social media tools for content creation and analytics
Excellent organizational skills and the ability to manage multiple concurrent campaigns to deadlines
Proficient in Microsoft Office and/or Google Workspace; basic graphic-editing skills a plus

Responsibilities

Develop and implement comprehensive social media strategies, campaigns, and content calendars across all the client's social media channels
Create and schedule social media content, including copy, graphics, and video/multimedia, and develop social media toolkits
Develop strategic promotional plans, identify and engage relevant stakeholders, and manage both digital and traditional marketing channels
Manage periodic e-newsletters and maintain mailing lists using the client's email marketing platform (e.g., GovDelivery or similar); design templates, populate and send emails, and manage subscriptions
Track, analyze, and report on campaign and channel performance, adjusting tactics as needed to maximize engagement and impact
Deliver recurring, product-specific social media content calendars and additional promotional content as directed
Conduct market research and audience analysis, including reader and stakeholder surveys, to inform messaging and outreach recommendations
Use social listening tools to monitor conversations across the client's social media channels, measure sentiment, and identify emerging trends
Develop and advise on messaging, strategies, tactics, and audience-engagement methods; provide creative insights, industry trends, and best practices
Create and maintain a stakeholder engagement plan, gather and analyze stakeholder data to guide strategy and strengthen brand positioning
Support planning and execution of training, webinars, and outreach events that promote the client's products and programs
Ensure all digital content adheres to accessibility (Section 508), branding, and style requirements
Coordinate content review and approvals with designated client contacts and stakeholders