Social Media Strategist

LLNL•Livermore, CA

2d•$95,820 - $117,312•Hybrid

About The Position

Lawrence Livermore National Laboratory (LLNL) is seeking a Social Media Strategist to manage its current social media platforms and expand its online communities. This role involves translating complex scientific and technical information into engaging, educational content with a unique voice for the Laboratory. The strategist will publicize scientific breakthroughs, promote LLNL's values, and highlight its employees. This position is part of the Office of Strategic Communications and reports to the Deputy Director of Public and Media Relations. The role offers a hybrid schedule, allowing for a mix of in-person and remote work.

Requirements

Ability to secure and maintain a U.S. DOE Q-level security clearance, which requires U.S. citizenship.
Bachelor’s Degree in English, Journalism, Communications, or a related field, or an equivalent combination of education and related experience.
Experience planning and producing accessible social media on a variety of topics, including technical subjects.
Experience developing social media content calendars and campaign plans for platforms such as Facebook, X (formerly Twitter), Threads, LinkedIn, Instagram, YouTube, Reddit, and others.
Knowledge of and experience with social media production and evaluation platforms and video/photo editing software (e.g., Sprout Social, Meta Business Suite, Adobe Suite Products).
Experience analyzing engagement metrics and producing performance reports.
Experience successfully meeting deadlines while handling multiple assignments effectively.
Strong communication skills, including an excellent command of English grammar, spelling, and mechanics.
Effective interpersonal skills, including tact and diplomacy, to interact with all levels of employees and the general public.

Nice To Haves

Experience in multimedia production, including photography, graphic design, and/or video.
Experience working at a national laboratory or federally funded facility.
Experience with public outreach.
Experience with emergency crisis communications.

Responsibilities

Lead the creation and review of high-quality, accurate, and engaging content showcasing LLNL's news releases, web features, announcements, events, social media holidays, and relevant trending topics.
Serve as the social media point of contact for colleagues in the Office of Strategic Communications and across the Laboratory, providing guidance on best practices and social media policies, and contributing to the institutional Community of Practice.
Contribute multimedia production for social media, including graphics, short videos, motion graphics, reels, and livestream support, collaborating with digital communications colleagues for video and graphic production.
Identify emerging trends and platform updates to ensure LLNL remains at the forefront of digital communication.
Develop effective working relationships with programs and organizations throughout the Laboratory to facilitate social media strategy and multimedia content.
Create and maintain annual content plans, campaign frameworks, and messaging calendars.
Track performance metrics, analyze engagement data, and coordinate with OSC colleagues on social media metrics reporting.
Perform other duties as assigned.