Social Media Strategist

Adelphi Group•Los Angeles, CA

7d•$70,000 - $75,000•Hybrid

About The Position

KINESSO is a technology-driven performance marketing agency focused on delivering actionable growth for its agency partners and clients. They leverage capabilities in optimization, analytics, AI, and experimentation. KINESSO has consolidated the strengths of Matterkind, Reprise, P3, and Kinesso to form a powerful industry delivery engine with extensive offerings in performance marketing, data, and technology. They focus on understanding consumer behavior to provide end-to-end planning and optimization, data-driven strategy for social platforms, e-commerce growth, and curated marketplaces. KINESSO operates in over 60 countries with more than 6,000 employees. The client for this role is NIKE Inc., a global leader in athletic footwear, apparel, equipment, and accessories. Founded in 1972, Nike is a highly valuable and influential brand known for its cultural impact in sports and fashion. Nike's mission is to inspire and innovate for athletes worldwide, reflected in its product design, retail experiences, and brand communications. This partnership offers a unique opportunity to build an integrated team that connects brand and performance to achieve top-tier outcomes. The Nike Global team aims to be diverse, attracting top media talent across all disciplines. The team's vision is to deliver best-in-class results, embodying the philosophy that "If you have a body, you are an athlete."

Requirements

2+ years of community management and social strategy experience.
Demonstrated enthusiasm for digital marketing with strong working knowledge of the social media landscape.
Strong writing and communication skills.
Highly organized and detail-oriented with an emphasis on complete accuracy.
Team player who can balance multiple workstreams, collaborate effectively and communicate clearly.
Confidence in executing tasks independently, working with remote team members, and interacting with peers and senior executives within KINESSO and at partner agencies.
Deep knowledge and expertise across all social media channels (Facebook, Instagram, TikTok, X/Twitter, Snapchat, Reddit, Pinterest, YouTube, etc.).

Nice To Haves

Experience in mining insights, building social strategies, planning editorial calendars, community management and social reporting preferred.
Practical experience with today’s social listening, community management, and measurement tools. Experience with Emplifi, Sprinklr Quid and Pathmatics is preferred.
Passion for sports and engrained in sports culture (whether that’s sneaker + streetwear to fitness + wellness to sports fandom) is a big plus!

Responsibilities

Active always-on channel + content management for Nike in partnership with Nike’s Global social team and NYC-based internal teammate for optimal time zone coverage during planned and reactive social moments in sport.
Test, QA, and publish all social organic posts for the aforementioned handles, with agility, operational excellence, and flawless execution.
Manage usage calendar for rights expiring content and remove content from platforms when rights expire.
Manage project tracker within Airtable, inclusive of post info, metadata governance for creators/partners and consistency across all organic social posts.
Create qualitative reports focusing on audience observations and relevant social platform updates to drive insights for clients and agency partners.
Manage quarterly and campaign reporting, analyzing data to inform clients of insights on what's working across organic social activity and creative.
Provide guidance on social posting cadence by platform according to industry best practices and the client’s needs.
Provide expertise and perspective on social media best practices and produce POVs for internal teams as well as clients.
Provide inspiration and innovative uses for social media platforms to internal media and strategy teams to bring first to market opportunities to the client.
Research and assessment of key new-to-market platforms, identifying the feasibility and use cases for client.
Build bi-annual Social Media Playbooks inclusive of industry trends, landscape updates and platform best practices including content, engagement, and audience insights to help inform local test and learn agendas.
Work with social platforms (e.g., Meta, X/Twitter, Snapchat, Google/YouTube, Pinterest, Reddit, TikTok, etc.) to support thought leadership development and new tactics and identify new opportunities.
Build strong relationships with organic clients, paid social, project management and analytics teams, internally and with client-specific partners, to complete client work efficiently.
Stay up-to-date with the latest social media trends, emerging platforms, audience behaviors and platform best practices.
Collaborate with the social strategy team and associated agencies on ad hoc projects to help drive new business opportunities for KINESSO.