Social Media Strategist

F45 Training CP007508•West Hartford, CT

About The Position

F45 Training West Hartford is seeking a highly creative and technically skilled Social Media Strategist to manage and elevate our social media presence across all platforms. This role is responsible for planning, creating, editing, and executing content that aligns with the F45 brand while showcasing our studio culture, coaches, athletes, and community. This position requires both creative vision and hands-on execution, including in-studio filming, editing, graphic design, and strategic planning. The ideal candidate lives and breathes social media trends, understands brand consistency, and can turn everyday studio moments into compelling content. The candidate must have a strong working knowledge of Instagram and Meta platforms, including both front-end content execution and back-end account management. This includes: Instagram (IG) Expertise Deep understanding of Instagram’s ecosystem: Feed posts, Reels, Stories, Highlights, and profile optimization Knowledge of best practices for reach, engagement, and growth, including timing, hashtags, captions, and calls to action Ability to identify and leverage trending audio, formats, and features while keeping content on-brand Understanding of how Instagram’s algorithm prioritizes content (engagement, watch time, saves, shares, consistency) Experience using Instagram Insights to track performance and optimize content strategy Meta Business Suite & Back-End Management Proficiency with Meta Business Suite, including: Content scheduling and publishing Managing comments, messages, and notifications Reviewing analytics and performance reports Ability to analyze metrics such as reach, impressions, engagement, follower growth, and content performance Understanding of audience insights and how to adjust content based on demographics and behavior Familiarity with managing multiple assets (Instagram, Facebook pages) within Meta Advertising & Boosting (Preferred) Basic to intermediate knowledge of boosting posts and running simple ad campaigns through Meta Understanding of targeting, budgeting, and performance tracking for local campaigns Ability to determine when paid support enhances organic content Account & Brand Management Knowledge of account permissions, roles, and security best practices Understanding of brand consistency across platforms under the Meta ecosystem Experience maintaining a clean, professional, and cohesive account presence

Requirements

Proven experience as a Social Media Strategist, Content Creator, or similar role
Strong creative design background
Highly proficient in Canva (required)
Proficiency in social media platforms, media creation, video editing, and filming
Solid understanding of marketing principles related to social media growth and engagement
Comfortable filming in-studio and directing coaches or members during content creation
Strong organizational and planning skills
Ability to work independently and meet deadlines
Portfolio required (must include social media content, reels, graphics, or campaigns you’ve created)
Candidates will be required to complete a creative project as part of the interview process

Nice To Haves

Advertising & Boosting (Preferred)
Basic to intermediate knowledge of boosting posts and running simple ad campaigns through Meta
Understanding of targeting, budgeting, and performance tracking for local campaigns
Ability to determine when paid support enhances organic content

Responsibilities

Content Strategy & Planning
Plan social media content in advance using F45’s playbook, evergreen content, and studio-specific initiatives
Maintain a consistent posting calendar aligned with upcoming athletics, promotions, events, and announcements
Ensure all content aligns with F45 brand identity, tone, and visual standards
Content Creation
Create engaging in-studio Reels and short-form videos featuring coaches, members, and workouts
Design creative graphics for announcements, promotions, and campaigns
Edit video and photo content optimized for Instagram, Facebook, and other platforms
Develop creative post concepts that increase engagement and community connection
Posting & Management
Publish content consistently across F45 Training West Hartford social media handles
Post recurring content such as:
Athletics calendar
Member of the Month
F45 News & campaigns
Coach highlights and videos
Monitor performance and adjust content based on engagement and trends
Trends & Brand Alignment
Stay up to date on social media trends, audio, and platform updates
Apply trends creatively while maintaining brand consistency
Ensure the studio’s page remains cohesive, professional, and on-brand