Social Media Strategist

Botanic Tonics

About The Position

At Botanic Tonics, we believe being present is powerful, but in today's world it's very hard to do this a lot of the time. We exist to help people make the most of every moment—to reset, re-think, and then re-engage with themselves, others, and the world around them. feel free products are thoughtfully crafted with noble kava root and other functional botanicals that have been used for centuries. Our feel free CLASSIC tonic and capsules contain noble kava root and natural kratom leaf, delivering calm, focused energy without caffeine. Our feel free Kava Maté combines noble kava root with yerba mate for elevated, sustained energy with 60mg of natural caffeine per serving. These unique blends are designed to create a state of chilled energy, helping to clear your mind and elevate your mood, so you can be more present and in the moment. Founded in 2020, we now serve over 6 million servings monthly and are available in more than 27,000 retail locations nationwide. Our premium plant-based supplements are manufactured in an FDA-registered, cGMP-certified production facility in Broken Arrow, Oklahoma, where quality, science, and safety guide everything we do. Overview Botanic Tonics is seeking a strategic Social Media Strategist to architect and operationalize a unified social ecosystem that drives brand relevance, cultural participation, and measurable business growth across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn. This role moves beyond channel management into full funnel platform strategy. You will translate brand positioning into platform native content systems, develop scalable creator and ambassador frameworks, and leverage social listening and community intelligence to inform campaign planning, product innovation, retail strategy, and lifecycle marketing. You will oversee both organic and paid social direction while ensuring each platform contributes to awareness, engagement, conversion, and retention in alignment with broader growth objectives. The ideal candidate blends strategic rigor with cultural fluency and understands how to activate community led growth within a regulated 21+ functional supplement category.

Requirements

Bachelor’s degree in Marketing, Communications, or related field preferred
4 to 7 years of experience leading social media strategy and community engagement for a high growth consumer brand. CPG experience strongly preferred
Demonstrated success building platform specific strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn
Experience integrating organic and paid social initiatives to drive both brand equity and revenue growth
Proven ability to manage agencies, creators, and cross functional partners in a fast paced environment
Strong analytical mindset with experience translating performance data and cultural insights into actionable strategies
Excellent communication and presentation skills with the ability to influence internal stakeholders and external partners
Familiarity with social listening tools, influencer platforms, and emerging discovery and answer engine trends
Experience filming, editing, creating, posting content for social media channels (FB, IG, TikTok, etc)

Responsibilities

Lead development and execution of platform-specific social strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn
Define the role each platform plays within the marketing funnel )awareness, consideration, conversion, loyalty, advocacy)
Assist with developing integrated organic and paid social strategies that support DTC revenue, retail sell through, subscription acquisition, and brand storytelling
Translate campaign and product launch priorities into platform-native content systems optimized for discovery, engagement, and conversion
Evolve social from a campaign-based execution to an always-on growth engine integrated with CRM, loyalty, and lifecycle marketing initiatives
Build and operationalize a structured social listening and community intelligence framework across owned and earned platforms (including Reddit and creator ecosystems)
Analyze community conversations, creator trends, and competitor activity to generate actionable insights that inform messaging, innovation, and campaign strategy
Partner cross-functionally with Brand, PR, Creative, Paid Media, and Leadership to deliver integrated campaigns
Establish structured feedback loops between Social, Marketing, Product, CX, and Retail teams to ensure customer voice informs strategic decision making
Develop engagement frameworks that activate loyalists and advocates around launches, partnerships, and tentpole moments
Design and implement a scalable creator and ambassador ecosystem aligned to key growth verticals (e.g., sports, lifestyle, functional wellness communities)
Manage end-to-end influencer partnerships including identification, contracting, briefing, performance tracking, and content rights management
Build platform-specific creator playbooks that expand reach into emerging communities and support digital and retail objective
Equip ambassadors and loyalists with tools, messaging, and assets that enable authentic brand participation
Develop supplemental content as needed (recipes, short-form video, B-roll, trend-responsive content, etc.)
Define KPIs beyond vanity metrics—focusing on engagement quality, share of voice, conversion influence, and community participation
Partner with Growth and Analytics teams to measure performance through incrementally testing, brand lift analysis, and conversion modeling
Build structured testing frameworks across creative formats, messaging, and engagement tactics
Continuously optimize strategy based on performance data, cultural shifts, and evolving business priorities