Social Media Strategist

Crisp Recruit • Birmingham, AL

8d

About The Position

The Social Media Strategist role at Alexander Shunnarah Trial Attorneys is a crucial part of our digital advocacy strategy. This position exists to enhance our brand's visibility and influence across social media platforms, ensuring our message reaches those who need it most. By combining paid and organic strategies, the Social Media Strategist will expand our reach, engage our audience, and solidify our position as a leader in the legal field. Your efforts will directly impact our ability to connect with clients and convey our fierce commitment to justice.

Requirements

• Experience: Proven track record in leading social media strategies across both paid and organic channels.
• Platform Expertise: Strong familiarity with Meta, TikTok, LinkedIn, X/Twitter, and YouTube/Shorts, understanding algorithm nuances.
• Analytics & Attribution: Proficiency in A/B testing, conversion tracking, and engaging with various analytics tools.
• Tools: Experienced in social scheduling, listening tools, UTM building, and dashboard analytics.
• Content & Community: Strong skills in copywriting, briefing, and engaging in reputation management.
• Collaboration: Ability to work cross-functionally with creative, web, intake, and leadership teams.
• Mindset: Driven, data-oriented, with a proactive approach and capability to thrive in a fast-paced, dynamic environment.

Nice To Haves

• Regulated Industry Savvy: Experience in legal or other regulated sectors is a plus.

Responsibilities

• Social Strategy & Planning: Develop cross-channel social strategies aligned with brand, case priorities, and campaign goals.
• Channel Ownership: Manage Meta, TikTok, LinkedIn, X/Twitter, and YouTube/Shorts, evaluating emerging platforms to maintain a competitive edge.
• Content Calendar & Publishing: Oversee an integrated calendar and coordinate with teams to publish timely, on-brand content.
• Community Management: Monitor and engage with audience interactions, ensuring positive brand representation.
• Paid Social Strategy & Execution: Optimize paid campaigns through audience segmentation, retargeting, and dynamic budgeting.
• Creative Collaboration: Partner with creative teams to develop compelling content tailored for various platforms.
• Measurement & Analytics: Implement tracking and analyze key metrics to derive actionable insights for campaign improvements.

Benefits

• Comprehensive medical, dental, and vision coverage
• Supplemental insurance options
• Disability insurance coverage
• Paid maternity leave
• Paid holidays and 15 days of paid time off (PTO)
• Paid inclement weather days
• Support System for Legal Questions
• Holiday Parties

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed