Social Media Strategist

Emory Healthcare•Tucker, GA

1d•Hybrid

About The Position

Social Media Strategist At Emory Healthcare, we are driven by our mission to provide compassionate care and advance health for our patients, their families, and the communities we serve. Our employees are guided by a shared purpose: to deliver world-class patient experiences through innovation, collaboration, and empathy. The Social Media Strategist will be responsible for leading the strategic direction of Emory Healthcare's organic social media presence. This individual will focus on strategy, scheduling, optimization, and performance analysis. Partnering closely with our content and creative teams, the Social Media Strategist ensures that social content is executed with purpose and impact, strengthening how we connect with our patients, employees and community.

Requirements

Education: Bachelor's degree in Marketing, Communications, Digital Media, or related field
Experience in lieu of degree will be considered
Experience: 3 years of experience in social media strategy or digital marketing
Strong knowledge of major social platforms (Meta, LinkedIn, TikTok, X, YouTube, etc.) and analytics tools
Proven success in developing strategies that drive measurable results
Excellent organizational skills with the ability to manage multiple campaigns simultaneously
Strong analytical skills and the ability to translate data into actionable insights
Effective communicator and collaborator with cross-functional teams
Experience with social scheduling and analytics platforms (e.g., Brandwatch, Sprout Social, Hootsuite, Later)

Nice To Haves

Experience managing social media for a large, complex or multi-brand organization
Familiarity with paid social campaign strategy and optimization
Knowledge of healthcare marketing, patient engagement, or regulated industries

Responsibilities

Develop and execute data-driven system-level social media strategy aligned with Emory Healthcare's organizational brand and service line priorities
Collaborate with Content Strategists to integrate service line campaigns, sports partnerships, operating unit highlights
Lead content development with agency partners as needed
Research audience behavior, platform trends, and competitor activity to inform social strategies
Provide strategic briefs to content and creative teams to ensure campaign deliverables support goals
Plan, manage and maintain Emory Healthcare's social media calendar to ensure accurate and timely posting
Oversee campaign rollout across platforms, aligning with broader marketing initiatives and service line priorities
Ensure tracking mechanisms and analytics are integrated for accurate measurement of performance
In partnership with analytics team, develop measurement strategy and provide ongoing monitoring and analysis against social KPIs
Deliver insights and recommendations to optimize social performance in real time
Conduct testing (formats, timing, messaging) to continuously improve outcomes
Partner with content creators, designers, and other marketing team members to ensure alignment between creative execution and strategy
Share campaign results and insights with cross-functional teams and stakeholders
Serve as a trusted advisor on how social media can advance Emory Healthcare's brand and patient engagement
Additional Duties as Assigned