Social Media Strategist

QVC • West Chester, PA

22h

About The Position

The Social Media Strategist position is responsible for the development of the overall social strategy for specific platforms across QVC’s social media presence. This role is critical to driving social engagement and commerce across dozens of QVC social media accounts. The team focuses on supporting monthly brand/digital priorities through the creation of engaging content, and by leveraging relevant, external social trends. They work closely with established, proven partners creating engagement and community across our social platforms.

Requirements

• BA/BS in marketing, communications, merchandising, or related field; or equivalent experience
• At least 2 years business experience in social media or marketing environment (this role is generally for someone who has advanced beyond the Social Media Coordinator level)
• Digital native with strong familiarity and experience with Facebook, Instagram, TikTok, X, YouTube, Pinterest; an everyday social media user who always has their finger on the pulse of what’s trending including pop culture, news, and advances in digital/social marketing
• Knowledge of social media calendar, scheduling, and reporting platforms preferred (Airtable, Adobe Analytics, Sprout, Sprinklr, Bazaarvoice Vibe [formerly Curalate], etc.)
• Experience with photography & photo editing software (Adobe Photoshop, etc.), videography & video editing software and apps (Adobe Premiere Pro, CapCut, etc.), as well as native social in-app editing strongly preferred

Nice To Haves

• Experience with Meta Business Suite preferred
• Social content creator (on-camera and off) - a plus!

Responsibilities

• Develop and implement the social media strategy in support of QVC’s brand priorities across various platforms including Facebook, Instagram, TikTok, X, YouTube, Pinterest, and more
• Develop engaging, on-trend & consistent campaigns to align with QVC’s priorities & promotions
• Responsible for daily posting and creation of content across QVC’s social platforms
• Maintain social media/editorial content calendar
• Work cross-functionally with Marketing Accounts, Merchandising, eCommerce, Content Production, Host/Talent, Analytics, and Performance Marketing teams to build holistic marketing strategies and reporting
• Provide direction and feedback on our static image and video content strategy
• Monitor brand, vendor, competitor, & influencer conversations utilizing QVC’s social listening tools
• Analyze daily, weekly & monthly reporting to inform strategy across all social platforms
• Actively monitor social pages for content & community building opportunities

Benefits

• competitive compensation
• paid time off
• an employee assistance program
• parental leave
• paid volunteer hours
• amazing company discounts!
• health care benefits starting on day 1
• 401(k)
• tuition reimbursement benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level