Social Media Strategist & Coordinator

Hunt Military Communities•Alpharetta, GA

About The Position

Under the supervision of the Senior Vice President of Marketing, the Social Media Coordinator is responsible for managing and executing the brand's social media strategy to enhance online presence, engage audiences, and drive brand awareness. This role involves creating, curating, and scheduling content across various social media platforms, monitoring performance metrics, and fostering meaningful interactions with the online community. This role is a creative thinker, a skilled communicator, and a data-driven strategist who stays ahead of social media trends and best practices.

Requirements

Two to three years of experience performing social media activities required.
1-3 years of experience creating and editing video content for social media platforms required.
Proficient in standard office software such as MS Word, MS Excel, PowerPoint, email programs, and internet browsers.
Proficient with Facebook, Instagram, LinkedIn, and Glassdoor, including reporting on key metrics.
Basic knowledge of video production, editing tools, and platform-specific best practices.
Strong and effective oral and written communications.
Demonstrated ability to work in a team environment with the ability to establish strong working relationships with superiors and peers.
Must be detail-oriented and able to work within specified deadlines.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
Requires a detail-oriented, independent thinker who can be part of a team and demonstrates strong attention to detail, and basic knowledge of property management activities.
Reliable and dependable attendance and punctuality are essential for this position.

Nice To Haves

Associate's Degree in Marketing, Business, Property Management, or another related field preferred.
Bachelor's Degree in Marketing. Business, Property Management, or another related field preferred.
Proficient in Photoshop, Canva, or other graphic design/manipulation software is highly desirable.

Responsibilities

Develops and implements a monthly and annual social strategy for each HMC community and HMC corporate social platforms.
Develops original content and curates engaging posts to promote the HMC brand and foster engagement.
Creates, edits, and publishes engaging video content for social media platforms to support brand awareness, audience engagement, and marketing initiatives.
Creates content that includes general posts, site photos, and reels.
Ensures effective control of social media campaign results by analyzing key metrics and making adjustments as necessary to achieve marketing objectives.
Plans and oversees promotional activities related to social media presence. Prepares and recommends updates to strategy as needed.
Establishes and maintains positive working relationships with Regional Marketing Coordinators, graphic designers, site team members, military partners, and key strategic partners.
Manages assigned special projects, such as Glassdoor, or others to be determined.
Manages the Resident Sentiment program, aggregating social comments, Satisfacts, TSS, and focus group scores and sentiments.
Interacts with followers, responds to comments and messages as directed, and fosters a positive online community.
Creates and reports on social media KPI's on a monthly basis or as requested.
Stays updated on social media trends, platform changes, and best practices to keep the brand relevant and current.
Develops and executes an ongoing strategy to drive a greater following to each site's social platforms.
Upholds all company policies, goals, and values.