Social Media Specialist - LOCAL Public Eatery

JOEY Restaurants • Vancouver, BC

1d • CA$58,000 - CA$68,000 • Onsite

About The Position

JOEY Restaurant Group is seeking a Social Media Specialist to lead the social media presence for LOCAL Public Eatery. This role involves developing and executing social strategies for both brand and employment branding, managing content calendars, creating social-first content (photo and video), and building/managing a network of creators and influencers. The specialist will also handle community management, monitor social sentiment, analyze performance data, and translate insights into actionable recommendations. This is an in-office position based in Vancouver, BC.

Requirements

• 3+ years in social media, influencer marketing, or digital marketing (hospitality, lifestyle, or agency experience preferred).
• Proven experience managing creators or influencer partnerships (outreach, negotiation, execution, measurement).
• Deep understanding of TikTok and Instagram, with a strong instinct for trends, creators, and cultural moments.
• Ability to capture and edit compelling, social-first content.
• Understands how content and creators ladder up to brand and business goals.
• Comfortable using performance data to guide decisions and improve results.
• Strong communication skills and ability to build authentic relationships with creators and partners.
• Genuine interest in people, experiences, and culture.

Nice To Haves

• Hospitality experience
• Marketing or digital media education
• Familiarity with Adobe Suite, CapCut, Canva, and/or other animation and editing software

Responsibilities

• Own and evolve LOCAL Public Eatery’s social media strategy across Instagram and TikTok, ensuring alignment with brand, business, and campaign priorities.
• Develop and manage content calendars and posting strategies that balance planned campaigns with real-time, reactive content.
• Partner with Marketing, Creative, Culinary, Bar and People + Culture to align social and creator efforts with broader business priorities.
• Capture, create and edit social-first content (photo + video) that reflects the LPE brand voice and aesthetic.
• Collaborate with Creative and Marketing teams to bring campaigns and brand moments to life on social.
• Contribute to shoots and campaign planning, ensuring content is optimized for social channels.
• Bring forward ideas proactively: new formats, partnerships, and ways to show up that move the brand forward.
• Identify, vet and build relationships with creators and influencers aligned with LPE's brand and audience.
• Own outreach, negotiation, and coordination of creator partnerships and collaborations.
• Develop scalable creator programs (e.g., always-on partnerships, event-based activations, seeding strategies).
• Manage deliverables, timelines, and performance expectations for all creator partnerships.
• Ensure creator content aligns with brand standards while maintaining authenticity.
• Lead day-to-day community management, including DMs, comments, and engagement with followers and creators.
• Actively participate in culture and inject the brand into trending social conversations: engaging with relevant brands, creators, and trends to build brand presence.
• Monitor sentiment and surface insights from the community to the broader team.
• Track and analyze social and creator performance (engagement, reach, growth, creator ROI, etc.).
• Translate data into clear insights and recommendations to improve content, partnerships, and strategy.
• Test and learn continuously and identify what drives both engagement and real-world impact.

Benefits

• Extended health, dental, life insurance, long-term disability, AD&D
• Ongoing Leadership Development Courses
• 50% off food & beverage at any JOEY Restaurants, LOCAL Public Eatery, SALTLIK or Earls Restaurants location (some restrictions apply)
• Pursue personal and professional development through a Coaching Partnership.
• Industry partner incentives
• Referral bonus programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed