Social Media Specialist - Madison, NJ

Anywhere Integrated Services•Madison, NJ

1d•Onsite

About The Position

Social Media Specialist (In-Office Required – NJ or NYC Area) This is an in-office position. Candidates must be based within proximity to either the Madison, NJ headquarters or New York City (Compass HQ). The Social Media Specialist is part of the largest dedicated real estate marketing agency in the country, supporting Coldwell Banker Realty, the Coldwell Banker brand and its franchise network, as well as special Compass International Holdings marketing initiatives. This role sits at the intersection of content creation, brand storytelling, and business growth. You will play a key role in driving recruiting, retention, and brand perception through high-impact social media strategies and content execution. We are seeking a highly creative, detail-oriented social media specialist who understands how to produce content that not only looks exceptional—but performs.

Requirements

2–4 years of experience in social media marketing, content creation, or digital media
Proven experience creating and editing high-performing social media content, especially short-form video
Proficiency in video editing and design tools (e.g., CapCut, Canva, Adobe Creative Suite or similar), with a strong ability to produce high-quality, platform-native content that aligns with current social media trends and drives engagement
Strong understanding of platform strategy and best practices across Instagram, Facebook, and LinkedIn
Experience managing and publishing content across regional or multi-location social media accounts, including featured listings, PR hits, agent recognition, and company announcements
Exceptional writing, editing, and communication skills
Experience working in Microsoft Office (Outlook, PowerPoint, Excel, Word)
Ability to manage multiple projects simultaneously and meet fast-paced deadlines with minimal supervision
Experience collaborating with cross-functional teams and stakeholders
Comfortable supporting both virtual and in-person training or presentations

Nice To Haves

Real estate or agency experience is a plus
Bachelor’s degree in Marketing, Communications, Media, or a related field preferred

Responsibilities

Create high-quality, platform-native content (photo, video, graphics) that is visually compelling, on-brand, and designed to drive engagement and business results
Edit video in a way that aligns with modern social media trends and performance standards (short-form, hook-driven, retention-focused)
Grow and manage regional Instagram, Facebook, and LinkedIn pages by consistently delivering exceptional, engaging, and performance-driven content
Source, develop, and publish localized content that highlights community involvement, culture, and brand presence
Capture and produce content from in-person events, including on-site coverage and post-event recap assets
Support onboarding, recruiting, and agent engagement efforts through strategic social media storytelling
Partner with Regional Presidents and senior leadership to elevate their personal social media presence to support recruiting and brand positioning
Facilitate agent recognition and achievement content to celebrate success and build community
Collaborate closely with Field Marketing Directors and local leadership on high-impact initiatives aligned with regional strategy and culture
Align all content with national brand standards while tailoring execution to local markets
Engage with audiences in real time, participating in relevant conversations and representing the brand in a thoughtful, professional manner
Partner with PR teams to amplify publicity, events, and philanthropic initiatives across social channels
Analyze performance metrics and deliver monthly reporting with actionable insights to continuously improve results
Develop and deliver agent education through presentations, decks, and clear, engaging storytelling that simplifies social media concepts and drives adoption