Social Media Specialist - Madison, NJ
About The Position
The Social Media Specialist is part of the largest dedicated real estate marketing agency in the country, supporting Coldwell Banker Realty, the Coldwell Banker brand and its franchise network, as well as special Compass International Holdings marketing initiatives. This role sits at the intersection of content creation, brand storytelling, and business growth. You will play a key role in driving recruiting, retention, and brand perception through high-impact social media strategies and content execution. We are seeking a highly creative, detail-oriented social media specialist who understands how to produce content that not only looks exceptional—but performs.
Requirements
- 2–4 years of experience in social media marketing, content creation, or digital media
- Proven experience creating and editing high-performing social media content, especially short-form video
- Proficiency in video editing and design tools (e.g., CapCut, Canva, Adobe Creative Suite or similar), with a strong ability to produce high-quality, platform-native content that aligns with current social media trends and drives engagement
- Strong understanding of platform strategy and best practices across Instagram, Facebook, and LinkedIn
- Experience managing and publishing content across regional or multi-location social media accounts, including featured listings, PR hits, agent recognition, and company announcements
- Exceptional writing, editing, and communication skills
- Experience working in Microsoft Office (Outlook, PowerPoint, Excel, Word)
- Ability to manage multiple projects simultaneously and meet fast-paced deadlines with minimal supervision
- Experience collaborating with cross-functional teams and stakeholders
- Comfortable supporting both virtual and in-person training or presentations
- Bachelor’s degree in Marketing, Communications, Media, or a related field preferred
Nice To Haves
- Real estate or agency experience is a plus
Responsibilities
- Create high-quality, platform-native content (photo, video, graphics) that is visually compelling, on-brand, and designed to drive engagement and business results
- Edit video in a way that aligns with modern social media trends and performance standards (short-form, hook-driven, retention-focused)
- Grow and manage regional Instagram, Facebook, and LinkedIn pages by consistently delivering exceptional, engaging, and performance-driven content
- Source, develop, and publish localized content that highlights community involvement, culture, and brand presence
- Capture and produce content from in-person events, including on-site coverage and post-event recap assets
- Support onboarding, recruiting, and agent engagement efforts through strategic social media storytelling
- Partner with Regional Presidents and senior leadership to elevate their personal social media presence to support recruiting and brand positioning
- Facilitate agent recognition and achievement content to celebrate success and build community
- Collaborate closely with Field Marketing Directors and local leadership on high-impact initiatives aligned with regional strategy and culture
- Align all content with national brand standards while tailoring execution to local markets
- Engage with audiences in real time, participating in relevant conversations and representing the brand in a thoughtful, professional manner
- Partner with PR teams to amplify publicity, events, and philanthropic initiatives across social channels
- Analyze performance metrics and deliver monthly reporting with actionable insights to continuously improve results
- Develop and deliver agent education through presentations, decks, and clear, engaging storytelling that simplifies social media concepts and drives adoption
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
501-1,000 employees
