Social Media Specialist, Strategy & Initiatives
About The Position
This role is for a Social Media Specialist focused on Strategy & Initiatives within the KCNA Social Media team. The position is ideal for someone with a strategic understanding of the social media landscape, who excels at building brand love through audience engagement, and thrives in coordinating cross-platform campaigns. The specialist will be responsible for developing engagement and content strategies, sourcing partnership opportunities with other brands and creators, and executing initiatives to drive consumer connections. The work will influence how consumers experience and engage with brands, transforming customers into fans and fans into brand champions. The Social Media Specialist will bring to life the KCNA social media approach for assigned brands by developing and executing strategic social initiatives with efficiency and excellence. They will collaborate with cross-functional teams, agency partners, and other members of the social media team, gaining exposure to integrated marketing strategies and digital innovation, while supporting internal brand teams to ensure strategic consistency and cultivate a strong social brand presence.
Requirements
- Bachelor's degree in marketing, communications, business, or a related field preferred.
- At least 3 years of experience in social media strategy and campaign execution.
- Experience in social strategy development beyond content creation.
- Experience in community management and consumer engagement initiatives.
- Strong understanding of partnership coordination and creator collaboration.
- Deep understanding of social media platforms, trends, and strategic best practices.
- Experience with social media management tools (Sprinklr preferred).
- Excellent communication and project coordination skills.
- Strong analytical thinking and strategic planning abilities.
- Bilingual in Spanish is a plus.
Responsibilities
- Develop dynamic, day-to-day social media strategies for creative content, audience engagement, and platform optimization.
- Create strategic recommendations for consumer engagement initiatives and social media platform opportunities.
- Ensure brand voice & strategic consistency across always-on content pipeline, campaigns & initiatives.
- Consult on performance analytics and reporting in collaboration with Social Media Analysts, managing the validation of content & audience strategies.
- Stay ahead of social trends, platform innovations, and emerging formats & channels to inform strategic recommendations, including Generative AI & AI-assisted content production.
- Coordinate and execute community-driven initiatives across platforms like Instagram, TikTok, and Facebook, including surprise & delight and other gifting, brand advocacy programs, and brand partnerships.
- Manage brand & retailer co-creation initiatives, including outreach, concept development, and production management.
- Collaborate with internal teams and agency partners to ensure campaign alignment with brand strategy and goals.
- Identify novel opportunities for rich consumer engagement including product gifting, surprise & delight initiatives, and creator partnerships.
- Support the agile & reactive content production framework through social listening (i.e. mining comments, identifying category-relevant opportunities, competitor- & trend-jacking, etc.), strategic approach, and creative coordination in partnership with Social Content Creators.
- Research, evaluate, and recommend proactive brand, retailer & creator collaboration opportunities, supporting coordination efforts when necessary.
Benefits
- Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Access to an on-site fitness center.
- Occupational health nurse.
- Allowances for high-quality safety equipment.
- Flexible Savings and spending accounts.
- Diverse income protection insurance options.
- Programs and support to continue education.
- Adoption assistance.
- Relocation assistance.
- Temporary childcare assistance.
- Eligibility for a target bonus.
- 401(k) and Profit Sharing plan.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
