Social Media Specialist, Office of Development Communications

The Pennsylvania State University • University Park, FL

3d • Hybrid

About The Position

Penn State is currently seeking a social media specialist in the Office of Development Communications to create and administer content across the Raise Penn State social media channels, build audiences, and engage and steward the broader community. As a member of the Division of Development and Alumni Relations, this position plays an integral role in Penn State’s future and contributes to one of the most successful fundraising and alumni relations operations in the country. Reporting to the Director of Engagement Strategy in Development Communications and working closely with central development offices as well as other partners across the University, this position will:

* Maintain a full calendar year of organic and paid content for @RaisePennState Facebook, Instagram, and LinkedIn pages, creating posts, tracking engagement, and interacting with platform users
* Contribute to marketing plans aligned with annual giving and University fundraising campaign-level priorities, collaborating with both Division of Development and Alumni Relations colleagues and unit-based social media specialists
* Monitor and research social media trends and topics and integrate emerging strategies into the @RaisePennState handles
* Create content for raise.psu.edu reflective of concurrent social engagement and solicitation priorities
* In partnership with the digital marketing and analytics strategist, gather digital insights across social platforms to inform strategy and evaluate successes
* Articulate Penn State’s needs, ambitions, and values through excellent informal and formal communications

Requirements

• Expertise in digital content creation ideally in service of an organization with an educational and/or philanthropic mission
• A natural curiosity about the motivations behind human behavior and an interest in advancing the philanthropic goals of the University
• Exemplary interpersonal and communication skills
• The ability to create and maintain an inclusive and respectful environment for all students and colleagues
• Strong problem definition and solution skills and the ability to translate findings
• Intermediate knowledge of social media management tools including Hootsuite and Sprout Social
• A proven ability to self-motivate and work both independently and as part of a team
• A commitment to professional development, learning, and being mentored
• Bachelor's Degree
• 1+ years of relevant experience; or an equivalent combination of education and experience accepted

Responsibilities

• Maintain a full calendar year of organic and paid content for @RaisePennState Facebook, Instagram, and LinkedIn pages, creating posts, tracking engagement, and interacting with platform users
• Contribute to marketing plans aligned with annual giving and University fundraising campaign-level priorities, collaborating with both Division of Development and Alumni Relations colleagues and unit-based social media specialists
• Monitor and research social media trends and topics and integrate emerging strategies into the @RaisePennState handles
• Create content for raise.psu.edu reflective of concurrent social engagement and solicitation priorities
• In partnership with the digital marketing and analytics strategist, gather digital insights across social platforms to inform strategy and evaluate successes
• Articulate Penn State’s needs, ambitions, and values through excellent informal and formal communications

Benefits

• comprehensive medical, dental, and vision coverage
• robust retirement plans
• substantial paid time off which includes holidays, vacation and sick time
• 75% tuition discount, available to employees as well as eligible spouses and children

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level