Social Media Specialist
About The Position
Sandestin Golf & Beach Resort is seeking a creative, energetic, and highly organized Social Media Specialist to help showcase one of Florida’s premier resort destinations. This position will play a key role in developing and sharing engaging content that captures the Sandestin experience—from beautiful beaches and championship golf to dining, events, recreation, shopping, marina activities, and the many experiences available throughout our expansive resort. The ideal candidate is a hands-on social media enthusiast who enjoys being out in the resort, capturing real-time moments, telling compelling stories, and engaging with guests and followers. This role will also provide administrative and marketing support as needed, making organization, flexibility, and the ability to manage multiple priorities essential.
Requirements
- Previous experience in social media, digital marketing, content creation, hospitality marketing or a related field.
- Strong knowledge of major social media platforms, particularly Instagram, Facebook and TikTok.
- Excellent photography and videography skills with the ability to create compelling visual content.
- Experience with editing photos and short-form video content.
- Strong written communication and storytelling skills.
- Creative eye with an understanding of what makes content engaging and shareable.
- Comfortable being out and about throughout a large resort capturing content rather than working behind a desk all day.
- Highly organized with strong attention to detail.
- Able to manage multiple projects, deadlines and requests simultaneously.
- Comfortable working independently while also collaborating with multiple departments.
- Flexible schedule and willingness to work occasional evenings, weekends and holidays to capture events and resort activities.
Nice To Haves
- Hospitality, tourism, resort, golf, restaurant or destination marketing experience is a plus.
- Familiarity with social media analytics and scheduling platforms is preferred.
- Experience with Canva, Adobe Creative Suite, CapCut or similar creative tools is a plus.
Responsibilities
- Assist in developing and executing engaging social media content across Instagram, Facebook, TikTok and other appropriate platforms.
- Create, capture, edit and publish high-quality photo, video and short-form content.
- Spend time throughout the resort capturing authentic guest experiences, behind-the-scenes moments, events, activities and seasonal content.
- Develop content that highlights Sandestin's unique experiences, amenities and destination appeal.
- Showcase the resort's multiple dining outlets, bars, beach experiences, golf, marina, tennis, spa, shopping, recreation and other amenities.
- Capture and promote special events, festivals, concerts, tournaments, holiday activities and resort programming.
- Highlight four championship golf courses, golf events, tournaments, course conditions and the overall golf experience.
- Develop creative Reels, TikToks, Stories and other short-form content designed to increase engagement and reach.
- Assist with maintaining a consistent brand voice and visual identity across social platforms.
- Monitor comments, messages, mentions and engagement and assist with timely responses.
- Stay current with social media trends, emerging platforms, popular formats, sounds and content strategies.
- Assist with social media calendars, scheduling and campaign execution.
- Track basic social media analytics and engagement and provide reports or observations regarding content performance.
- Work collaboratively with Marketing, Food & Beverage, Golf, Recreation, Events, Spa, Marina, Hospitality and other departments to identify content opportunities.
- Coordinate with internal teams to gather information, photographs, videos, event details and promotional materials.
- Help identify opportunities to showcase guests, employees, resort experiences and the beauty of the Emerald Coast.
- Provide administrative assistance to the Marketing and/or Communications team as needed.
- Assist with calendars, scheduling, meetings, spreadsheets, reports and other administrative tasks.
- Help organize marketing materials, digital assets, photography and video files.
- Assist with coordinating content requests from resort departments and business partners.
- Help maintain content calendars, promotional schedules and event information.
- Assist with special projects, marketing initiatives and resort-wide campaigns.
- Perform other duties and administrative responsibilities as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
