Social Media Specialist

The Florida Bar•Tallahassee, FL

11d•$54,519 - $54,520•Onsite

About The Position

Works within the social media team with a focus on section or committee specific social media communications. Works with the Social Media Manager and Communications Director in planning and implementation of programs, uses creativity in message composition and in designing informational, educational, and promotional communications.

Requirements

Bachelor's degree in marketing, public relations, communications or related field (proof of degree required at interview).
Two (2) to three (3) years of relevant work experience managing social media channels.
Proven track record in building social media presence and using results-driven data.
Intimate understanding of social media strategy.
Content development experience.
Experience with social network management systems.
Communications principles and techniques.
Excellent written and verbal communications and strong editing skills for spelling and grammar.
Social media applications/tools and best practices for social media and electronic communications.
Professional office procedures and practices.
Graphic design principles and layout, design and photo-correcting programs (examples: Adobe Creative Suite, Canva, etc.).
Demonstrated experience in developing, managing and implementing social media plans.
Ability to work individually on a project or in a team environment.
Strong computer/internet skills, including all Microsoft Office programs.
Working effectively in a multi-tasking environment.
Identifying threats and misinformation in user generated content.
Work independently and handle multiple projects and details simultaneously.
Gather, analyze and confirm accuracy of data.
Adapt and acquire additional necessary skills to manage social media and electronic communications.
Use discretion and independent judgment.
Interpret and follow policies and procedures.
Manage and maintain a high level of confidentiality.
Manage project budget and conduct annual budget planning.
Travel.
Use of office equipment especially PC and telephone.

Nice To Haves

Public relations agency experience is preferred.

Responsibilities

Coordinates and implements Section-specific social media strategy, including: daily monitoring (replies to comments and messages); developing content, setting a posting schedule and posting; planning and implementing promotion of social media to increase target audience use and participation.
Identifies and monitors key metrics for social media platforms for each Section account, adjusts strategy as needed and prepares regular status reports on audience engagement.
Assists Social Media Manager with TFB and YLD accounts as necessary.
Participates as a member of the Communications Team and cross-trains duties of other positions on the team.
Other duties as assigned.