Social Media Specialist

Gifthealth • Columbus, OH

2d • $84,612 - $99,543 • Remote

About The Position

At Gifthealth, we're revolutionizing the way people experience healthcare by simplifying the process of managing prescriptions and health services. Our mission is to provide a seamless, personalized, and efficient healthcare experience for all our customers. We're a dynamic, innovative, and customer-centric company dedicated to making a positive impact on people's lives. Position Summary Reporting to the Vice President of Customer Success, the Social Media Specialist supports the organization’s social media communities, with an initial focus on Reddit. This role builds trust, reduces friction, and turns public community feedback into measurable actions. We are seeking a Social Medial Specialist to support our social media initiatives. The role partners closely with our Customer Care Team and Marketing Team to build and steward Gifthealth’s presence where healthcare conversations and outcomes are community driven, ensuring alignment with organizational goals, operational excellence, and compliance standards.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or related field (Required)
• 5+ Years in social media engagement or community management (Required)
• Knowledge of social media best practices, trends, audience behavior, and engagement strategies; digital marketing concepts (paid social, SEO, content marketing); and brand voice, messaging, and content guidelines (Required)
• Strong writing and editing skills for social media posts, captions, and short form content (Required)
• Strong organizational skills and attention to detail (Required)
• Ability to interpret social performance metrics (reach, impressions, engagement, CTR, conversions (Required)
• Ability to produce insight-driven reports that explain performance and recommend improvements (Required)
• Ability to monitor audience comments, respond in brand voice, and escalate issues when needed (Required)
• Ability to manage online reputation and foster positive interactions with followers (Required)

Nice To Haves

• Reddit community management experience (Preferred)
• Knowledge of influencer marketing, UGC strategies, or ambassador programs; social listening tools and brand monitoring platforms (Preferred)
• Ability to measure and improve social ROI, engagement quality, and audience growth (Preferred)

Responsibilities

• Serves as the primary steward of the organization’s online community, fostering meaningful interactions and maintaining a positive, brand aligned environment across all social platforms
• Engages with followers daily by responding to comments, questions, and messages in a timely, professional, and brand consistent manner
• Monitors community sentiment and trends to proactively address concerns, capitalize on engagement opportunities, and maintain a healthy dialogue with the audience
• Collaborates with marketing and communications teams to reinforce campaign messages through active engagement
• Continuously monitors social media platforms, online communities, forums, and review sites to capture conversations related to the brand, industry, competitors, and emerging topics.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level