Social Media Specialist

EF Education First / Hult•Cambridge, MA

4d•$65,000 - $80,000

About The Position

Do you believe in the power of human connection across cultures? Are you passionate about storytelling, community building, and creating digital experiences that inspire trust, emotion, and action? Join us and help tell the story of Cultural Care to thousands of families across the U.S. and around the world. We’re looking for a hands-on, strategy-minded Social Media Specialist to lead and elevate our brand’s social presence. In this role, you’ll oversee our core brand accounts, drive innovative campaigns, and guide regional teams on best practices. You’ll have the freedom to create, experiment, and measure what resonates—all while shaping how we connect with our host family audience. Sound like you? Read on! As Social Media Specialist, you'll be the voice of our brand across platforms. You’ll own the strategy, content, and execution of a social presence that celebrates our mission and builds community among host families, au pairs, and future program participants.

Requirements

3-5 years of professional social media marketing experience (brand side or agency)
Proven track record of building and executing campaigns from concept to reporting
You are obsessed with keeping up with the latest trends and industry standards even as platform best practices quickly change and constantly evolve
Comfortable with analytics tools and reporting, you use data to iterate and improve
Skilled at hands-on daily execution of campaigns that ladder up to big picture organizational goals
Smart, social-first writer
Experienced in on-camera content creation, native platform tools, and using Canva for graphics and light design
Thrive in a cross functional, multicultural team and enjoy sharing best practices
Collaborative, curious, and energized by connecting people to a mission driven brand
You are a team player who understands the importance of teamwork, collaboration, and open communication across a global organization
Familiar with Sprout Social, Asana, and other content management platforms

Responsibilities

Lead audience engagement and reach across our brand accounts (Facebook, Instagram, TikTok, YouTube, Pinterest, LinkedIn and emerging platforms)
Develop, launch, and optimize social media strategy that drives awareness, engagement, and lead generation
Analyze performance and create insightful reports that tell the story of our social presence, and inform strategy and future initiatives
Plan, write and produce compelling content – stories, videos, graphics, and reels that bring our brand to life.
Showcase authentic voices from our community: real families, au pairs, staff and LCCs.
Collaborate closely with content, design, video and marketing teams to develop campaigns and integrate social into larger digital and traditional marketing campaigns
Partner with our Content Manager to integrate larger company goals on social media and surface authentic, user generated stories that inspire our audience and drive conversions
Develop and lead a host family content and influencer strategy to position Cultural Care as a trusted leader in the childcare and cultural exchange space.
Train and inspire our Local Childcare Counselors on how to use social media to promote themselves, CCAP, and generate interest in the program in their markets.
Lead community management—monitoring comments/DMs, fostering conversation, listening to our community on socials, and protecting brand voice
Stay ahead of trends by actively researching new tools, channels, and competitor approaches

Benefits

Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
Discounts at local venues and businesses
Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.