Social Media Specialist - Vietnam (12 Month Contract)

Canva

5d • Onsite

About The Position

Join the team redefining how the world experiences design. This role is a 12-month engagement, working full-time hours. As Canva scales, change continues to be part of our DNA. This role is focused on planning, managing, and executing Canva Vietnam's social media strategy and content engine end-to-end, from ideation through publishing, community management, and reporting. It involves building a trend-driven content playbook for TikTok, Instagram Reels, and emerging formats, leveraging Vietnamese cultural moments in real time. The role also includes producing the project's initial content library, localizing global campaigns for Vietnamese audiences, partnering with the UGC team to build a local creator and influencer network, and setting up a performance measurement framework with a final insights and handover report.

Requirements

• 3+ years in social media marketing, focused on content creation, growth, and high-performing content, especially on TikTok and Instagram Reels
• Deep understanding of Vietnamese digital culture, trends, memes, and the creator ecosystem
• Hands-on creator with strong storytelling and visual instincts, comfortable shooting, editing, designing in Canva, publishing, and performing on camera
• Analytical and structured, with a track record of iterating quickly based on performance data
• Excellent Vietnamese and English communication skills
• Highly organised, proactive, and comfortable in a fast-paced environment

Responsibilities

• Planning, managing, and executing Canva Vietnam's social media strategy and content engine end-to-end, from ideation through publishing, community management, and reporting
• Building a trend-driven content playbook for TikTok, Instagram Reels, and emerging formats, leveraging Vietnamese cultural moments in real time
• Producing the project's initial content library — including on-screen appearances, shooting, editing, and asset creation using Canva
• Localising global campaigns for Vietnamese educators, SMEs, freelancers, and creators to build cultural relevance from day one
• Partnering with the UGC team to build a local creator and influencer network that expands Canva's reach and authenticity
• Setting up a performance measurement framework and delivering a final insights and handover report at the end of the project

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed