Social Media Specialist

Helping Hands Family•Pennsylvania, PA
•$42,000 - $48,000

About The Position

We are seeking a dynamic and creative Social Media Specialist to enhance and maintain HHF's online presence across various social media platforms. This role is vital in developing and implementing strategies to strengthen audience engagement and promote our brand. Helping Hands Family (HHF) is Great Place to Work Certified™ in 2021, 2022, 2023, 2024, and 2025. We are a top-rated ABA provider dedicated to a supportive and inclusive culture. We offer rewarding work experiences, including making a lasting impact on children’s lives. Helping Hands Family is dedicated to a supportive, inclusive culture. From growing our team to the client treatment plans, we have committed to celebrating differences and helping everyone reach their highest potential. HHF is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.

Requirements

  • Proven experience in managing social media platforms for a brand or organization.
  • Strong understanding of current social media trends and best practices.
  • Ability to commit 20-30 hours per week.
  • Excellent written and verbal communication skills.
  • Creativity and the ability to generate innovative content ideas.
  • Experience with social media management tools and analytics.
  • Strong interpersonal skills for community engagement and relationship building.
  • Willingness to visit clinic locations for photo and video content creation.
  • Ability to multitask and manage multiple projects simultaneously.

Nice To Haves

  • Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Responsibilities

  • Oversee HHF’s social media presence across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
  • Manage day-to-day social media activity, engagement, and community interactions.
  • Develop audience-centric content that reflects HHF's brand, expertise, culture, and communities.
  • Respond to comments and messages, coordinating with internal teams when direction or clarification is needed.
  • Grow and strengthen HHF's social audiences and engagement.
  • Build relationships with local influencers, community organizations, referral partners, and other relevant audiences.
  • Identify opportunities to amplify clinic, community, educational, employee, and patient/family stories.
  • Track, analyze, and report social media performance.
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