Social Media Specialist

UnitedHealth Group•Boston, MA

10h•$72,800 - $130,000•Remote

About The Position

UnitedHealth Group is a health care and well-being company dedicated to improving health outcomes globally. It comprises UnitedHealthcare and Optum, aiming to build a better health system for all. This role supports the enterprise Social Media team by executing the social media program across owned channels, including content planning, copywriting, publishing, paid social support, and reporting. The position offers remote work flexibility within the U.S., with specific in-office requirements for those in the Minneapolis or Washington, D.C. areas.

Requirements

Hands-on experience managing brand social channels, including content calendars, copywriting, publishing, and reporting.
Proficiency with social media management, analytics, and publishing tools.

Nice To Haves

3+ years in social media, content or digital marketing; healthcare or regulated industry experience.
Familiarity with healthcare compliance requirements.
Excellent writing and editing skills with the ability to adapt content across platforms and audiences.
Strong understanding of major social platforms, formats, and best practices.
Excellent organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment.

Responsibilities

Build and maintain social content calendars based on established channel strategies, business priorities, and communications frameworks.
Draft platform-specific social copy based on approved messaging, creative briefs, and channel strategy.
Coordinate with Insights & Intelligence and Community & Listening to identify content opportunities informed by audience insights, social listening and trends.
In partnership with design and agency teams, develop content optimized for individual platforms and audiences.
Coordinate SME reviews, approvals, and asset delivery.
Attend enterprise content sharing meetings and share plans as appropriate.
Manage day-to-day publishing and scheduling across owned social media channels.
Monitor live content and channel activity, flagging emerging issues and opportunities.
Stay current on platform updates, emerging features, and social best practices.
Boost content to key audiences and support paid budget management as appropriate.
Track content and channel performance against established KPIs.
Maintain recurring reporting and identify trends and opportunities for optimization.
Support reporting and recommendations for leadership and campaign reviews.