Social Media Specialist

Swift Response•Sunrise, FL

9d•Onsite

About The Position

Come join the Flex Seal Social Media Team! We are looking for a creative, quick-thinking Social Media Pro, to craft engaging content, spark conversations, and keep Flex Seal at the center of the online buzz!!!

Requirements

Strong English writing and editing skills, with Spanish proficiency considered a plus.
Excellent communication and collaboration skills across teams and markets.
Experience with CapCut, HeyGen, Sprout Social, and Meta Business Suite or similar platforms
Solid understanding of Facebook, Instagram, TikTok, YouTube, X, and Pinterest
Strong attention to detail and creative sensibility
Ability to manage multiple projects and deadlines in a fast-paced environment
Comfortable receiving feedback and collaborating cross-functionally
AI Knowledge for content creation
Bachelor's degree in marketing, communications, or related field
2–3 years’ experience in social media content creation and calendar ownership
Fluency in English required; Spanish proficiency is a plus.
International content experience is a plus

Nice To Haves

Spanish proficiency is a plus.
International content experience is a plus

Responsibilities

Own the end-to-end content calendar for both U.S. and International markets (Canada, Mexico, UK, and others).
Develop and adapt organic social media content across platforms to resonate with both U.S. and International audiences.
Manage visual and copy asset creation.
Coordinate with internal teams.
Ensure timely publishing and performance tracking.
Build, maintain, and schedule monthly organic social media calendars for U.S. and international markets, localizing themes and messaging per region under strategic oversight from the Social Team Lead.
Collaborate with Creative, Community, Ecommerce, and PR teams to align social content with campaigns, product launches, seasonal moments, and events, integrating UGC, community feedback, and insights into future content.
Create social media copy in English, with the option to adapt into Spanish to maintain brand voice consistency across markets.
Support translation efforts using tools like HeyGen, ChatGPT, and Claude.
Schedule and publish all created content on social media platforms using backend tools such as Sprout, ensuring timely and accurate execution.
Create and edit short-form content, including trend-driven videos and event support assets, using tools such as CapCut or Edits.
Collaborate with the creative team for larger-scale asset requests.
Ensure all social media profiles, including bios, links, banners, pinned posts, and profile visuals are regularly updated and aligned with brand standards.
Monitor and analyze social media content performance, deliver monthly and quarterly reports as needed with actionable insights, and identify top-performing posts for replication in future calendars.
Stay current with platform updates and cultural trends, strategically integrating relevant trends into content to maximize engagement.
Partner with the XM team to capture and produce social media content at events, whether by providing creative direction and assets to the team present at the event, or by shooting, editing, and posting in real time.
Assist the Social Team Lead with sourcing potential influence partners, gathering creator details, and organizing content for review.