Social Media Specialist

Colliers Project Leaders•Ottawa, ON

13d•CA$55,000 - CA$70,000•Hybrid

About The Position

Colliers Project Leaders is a team committed to projects that make a difference in communities and for the people who live there. We deliver capital project solutions that strengthen the built environment, partnering with our clients to bring critical infrastructure and complex building projects to life. We’ve led over 20,000+ projects that make cities more livable, enhance workplaces, create spaces people want to return to, improve patient care, deliver clean drinking water, build a sustainable future, and so much more. We’re looking for people to join our team who are passionate about creating more sustainable, resilient and inclusive communities. This is where you come in. We’re looking for someone with a passion for storytelling that will connect with diverse audiences. You are a strong social listener who has their finger on the point of current online discourse and trends. You apply creativity and storytelling to our posts and build engagement through a data-driven social media strategy. Working as a valued member of the Marketing team, the Specialist plans, develops, publishes and measures organic and paid social media content that supports the company’s business goals and sector strategies, recruitment efforts and employee engagement initiatives.

Requirements

Post-secondary diploma or degree in Marketing, Communications, Journalism, Public Relations or a related field, or equivalent work experience
Three to five years of experience working in social media, digital communications or a similar role
Demonstrated experience developing and executing B2B social media strategies
Strong understanding of organic and paid social media best practices, particularly on LinkedIn
Experience planning, writing, publishing and measuring social media content and campaigns
Proficiency with social media management employee advocacy platforms
Demonstrated ability to interpret social media analytics and translate insights into recommendations
Strong writing skills, with the ability to adapt content for different audiences, platforms and objectives
Excellent editing and proofreading skills
Proficiency with Microsoft Office, including Word, Excel, Outlook and PowerPoint

Responsibilities

Develop, implement, manage, and measure a B2B social media strategy through competitive research, platform determination, benchmarking, messaging, social media listening, and audience identification
Curate a social media presence that builds meaningful connections and encourages community engagement
Plan, create and share engaging, relevant social media content and campaigns that drive traffic to our website and support our marketing campaigns (via Facebook, Twitter, Instagram, LinkedIn, and YouTube)
Create an employee advocacy program that holistically integrates with our internal communications and employee engagement efforts
Capture and analyze social media analytics, and act on those insights to continuously improve