Social Media Specialist

Centene Corporation•St. David's, MO

2d•$56,200 - $101,000•Remote

About The Position

Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility. This role collaborates and assists on the implementation and maintenance of the Corporation's social media strategy, including online platform management and administration. This role works closely with the social media managers to manage the planning and implementation of the daily, weekly, and monthly social media components that contribute to the overall communications department mission while maintaining a positive image for the company and subsidiaries.

Requirements

Bachelor’s degree or equivalent experience in Marketing, Communications, or related field.
+4 years of professional social media experience, in a company or agency setting.
Extensive familiarity and understanding of Khoros or equivalent enterprise-wide social media management tools and social media platforms.

Nice To Haves

Healthcare industry marketing experience preferred.

Responsibilities

Manages enterprise social media operations, including intake, content publishing, channel maintenance, asset management, and cross-functional coordination to ensure efficient execution across platforms and stakeholders.
Assists with the establishment, maintenance and reviews Centene social media accounts to enhance the Corporation’s interaction with the public and government.
Monitors all Centene social media channels in real time and escalate concerns.
Assists in the development and implementation of social media best practices for the enterprise that support the company’s strategic objectives.
Analyzes social media trends with analytics tools and reports findings to management.
Researches social media trends and best practices to identify opportunities to enhance social media interaction with Centene's accounts.
Maintains documentation for enterprise social media tools and best practices.
Develops content for posting on designated social media outlets, working with internal and external stakeholders to identify and develop messaging and visuals for select topics.
Responsible for coordinating reviews of content by SMEs, leaders, and others as needed.
Manages posting of content developed on Centene's social channels as well as tagging to facilitate metrics gathering on content types and topics.
Executes Reporting and Analytics (CNC/ELT/Competitive) in coordination with the social managers.
Collaborator in the execution of community management and response protocols.
Assesses State Health Plan Social content and assesses for engagement, amplification, and curation with the guidance of the social managers.