Social Media Specialist – Brentwood, TN

Apex Recovery LLC (TN)Brentwood, TN

About The Position

We are seeking a highly motivated and creative Social Media Specialist to drive brand awareness, engagement, and growth across digital platforms. This individual will play a key role in developing and executing strategic social media campaigns, with a strong emphasis on short-form video content (TikTok, Instagram Reels) and real-time brand storytelling. This role will work cross-functionally with leadership and operations to bring the Apex brand to life through compelling, data-driven content.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field preferred
  • 2–4 years of experience in social media management and digital marketing
  • Proven experience building and executing successful social media campaigns
  • Strong understanding of content strategy, audience targeting, and engagement tactics
  • Working knowledge of SEO principles and digital marketing funnels
  • Proficiency in video editing tools (CapCut, Adobe Creative Suite, etc.)
  • Experience using analytics tools (native platform insights, Google Analytics, etc.)

Nice To Haves

  • Creative thinker with a strong eye for branding, storytelling, and visual content
  • Data-driven and comfortable making decisions based on performance metrics
  • Highly organized with the ability to manage multiple campaigns simultaneously
  • Comfortable working in a fast-paced, collaborative environment
  • Proactive, innovative, and aligned with a high-performance, service-driven culture

Responsibilities

  • Develop, launch, and optimize end-to-end social media campaigns aligned with brand and business objectives
  • Shoot, edit, and produce high-quality video content for TikTok, Instagram, and other platforms
  • Manage content calendars and ensure consistent, strategic posting cadence
  • Leverage platform analytics, insights, and performance metrics to refine content strategy and improve engagement (KPIs: reach, impressions, conversion, follower growth)
  • Identify and capitalize on trending content, audio, and platform algorithms to maximize visibility
  • Collaborate with leadership and internal teams to execute brand storytelling and campaign initiatives
  • Support broader digital marketing efforts, including SEO, brand positioning, and online reputation management
  • Assist in building and maintaining a cohesive brand voice and visual identity across all channels
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