Social Media Specialist

CLS Health PLLC•Sugarland, TX

13d•Onsite

About The Position

CLS Health is seeking a Social Media Specialist who is a content creator, relationship builder, and healthcare-savvy storyteller. This role involves being on location in clinics and staff break rooms to capture authentic content that connects with patients. The content will be published on Meta, LinkedIn, and TikTok, shaping the community's perception of CLS Health. The specialist will need to earn the trust of providers, make them feel at ease, and create a low-friction, rewarding experience to encourage their participation and advocacy.

Requirements

2+ years of professional social media experience, with demonstrated results in video-first content.
Portfolio required: please be prepared to share examples of social media accounts you've managed, with emphasis on video content and engagement performance.
Proficiency in short-form video production: filming, editing, captioning, and platform-native publishing.
Comfortable on-camera directing others (providers) — not just behind the lens.
Strong written communication skills for captions, post copy, and internal coordination.
Self-starter who can manage a content calendar and multiple location schedules independently.

Nice To Haves

Experience working in a healthcare, clinical, or regulated-industry environment.
Familiarity with HIPAA-aware content practices (we'll provide training, but prior awareness is a plus).
Experience with Canva, Adobe Premiere Rush, CapCut, or equivalent editing tools.
Existing comfort in clinical environments — you're not fazed by exam rooms, scrubs, or medical jargon.
Experience managing multi-location or enterprise brand social accounts.

Responsibilities

Plan, film, edit, and publish short-form video content as the primary content format.
Create supporting static posts, carousels, and graphics across Meta, LinkedIn, and TikTok.
Develop a consistent monthly content calendar aligned to service lines, seasonal health observances, and campaign priorities.
Collaborate with the marketing team to ensure all content supports brand standards and campaign goals.
Maintain and grow platform presences across all three channels.
Build genuine, trust-based relationships with physicians, nurse practitioners, PAs, and clinical staff across CLS Health locations.
Schedule, coordinate, and conduct on-site content sessions with providers — with minimal disruption to clinical operations.
Proactively overcome reluctance: identify provider hesitations, address concerns, and make participation feel worthwhile and easy.
Follow up with providers post-content to share results and reinforce the value of their participation.
Develop a reputation across the organization as someone providers enjoy working with.
Monitor and report on platform performance metrics including reach, engagement, follower growth, and video views.
Stay current on social media trends, platform algorithm changes, and healthcare content best practices.
Identify content gaps and opportunities across service lines and locations.
Partner with the Specialty Marketing team on service line-specific campaigns.