Social Media Specialist

Johnson Outdoors•Elmwood Park, WI

9d•Onsite

About The Position

At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences – for adventurers, by adventurers. As our Digital Center of Excellence (COE) continues to grow, we are adding a Social Media Specialist to support our Diving Business Unit and help strengthen the digital presence of the SCUBAPRO brand. SCUBAPRO, a Johnson Outdoors company, is one of the most respected and recognized brands in the global diving industry, trusted by recreational and professional divers for more than 60 years. Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you’ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options.

Requirements

Bachelor’s degree in marketing, business or equivalent.
Typically requires a minimum of 2 years of social media experience using multiple social media platforms (Facebook, YouTube, and Instagram) and creating/publishing social media content to increase community engagement.
Experience using social/digital media publishing platforms within a professional/business environment.
Skills and experience in delivering creative content (text, image, and video). Demonstrated creative skills to contribute to social media strategy.
Familiarity with digital marketing strategies and marketing channels.
Ability to recognize future trends in digital technologies and act proactively.
Demonstrated analytical skills to identify social media trends and analyze social platform performance to maximize social growth.
Proficiency in Microsoft Windows, Word, Excel, and PowerPoint.
Basic knowledge of SEO and keyword research on social media platforms.
Excellent verbal, written and interpersonal communication skills to effectively communicate with customers/consumers, internal teams, and external vendors. Ability to understand the brand and products and communicate directly with customers on social media mediums.
Ability to effectively multitask and prioritize work.
Team player with the ability to work independently in a fast-paced environment.
Working knowledge of role-relevant AI concepts, business applications, tool limitations, and responsible AI principles, including privacy, security, and bias awareness. Ability to use AI tools for analysis, planning, communication, and problem-solving while validating outputs and adapting as tools evolve.

Responsibilities

Develops and executes organic social plans, which includes developing content and publishing on each platform; contributes to the development of social media strategies.
Contributes to marketing activation planning, aligning organic social plans to support marketing campaigns and goals.
Drives year-over-year improvements in KPIs among prospective audiences and followers by creating, curating, and managing timely and engaging content optimized for specific social platforms and intended audiences, increasing reach and engagement.
Listens, engages, and responds to online conversations with consumers, as appropriate.
Develops graphics and other visual elements for social posts as needed or collaborates with others to do so.
Analyzes performance against KPIs monthly, using internal tools and native platform reporting, as needed. Optimizes plans using learning from analysis.
Identifies and analyzes social media content development and publishing best practices and trends; shares with team, stays up to date with changes in key social platforms and proposes relevant plan changes.
Partners with customer and technical service teams to enable response to direct consumer messages.
Appropriately uses approved AI and other digital technologies applying an AI-first mindset to enhance work processes, decision-making, communication, and business outcomes. Applies professional judgment and human oversight to AI-generated outputs, and ensures use aligns with company security, privacy, ethical, and governance standards.
Performs other duties as assigned.

Benefits

competitive base salary with additional earning potential through participation in the management bonus program, and eligibility for annual pay increases.
generous Paid Time Off and holiday benefits
a full benefits package
broad range of employee support and fitness and wellness plans.
performance development and training opportunities
tuition assistance program.
fun company events
great employee discounts on all our outdoor recreational products.
401(k) with company match
deferred retirement contributions
Sons & Daughters Scholarship program
college savings program
life and LTD insurance