Social Media Specialist II

Vuori, Inc • Carlsbad, CA

6d • $70,000 - $85,700 • Onsite

About The Position

The Social Media Specialist II is responsible for executing and managing day-to-day social media operations while serving as a key point of coordination across Creative, Influencer, and Brand teams. This role oversees social workflows, calendar management, and real-time content capture, ensuring streamlined execution and strong alignment across cross-functional teams. The Specialist II ensures content is delivered efficiently, aligned to brand priorities, and optimized for performance across TikTok and Instagram.

Requirements

• 3+ years of experience in social media, content creation, or a related field
• Strong understanding of TikTok and Instagram, including platform trends, formats, and best practices
• Experience managing content calendars and project management tools such as Asana
• Proven ability to collaborate cross-functionally with creative, marketing, and talent teams
• Strong video capture and editing skills, with experience creating short-form, social-first content
• Ability to work in fast-paced environments and manage last-minute content opportunities
• Excellent organizational skills and attention to detail

Nice To Haves

• Willingness and ability to travel for photoshoots, events, and athlete or influencer activations as needed
• Availability to support occasional weekend publishing and real-time content needs outside standard working hours

Responsibilities

• Supports social content planning and execution, ensuring alignment with brand priorities, campaign initiatives, and key storytelling moments
• Owns Asana task management for social media, maintaining clear timelines, deliverables, and cross-functional accountability
• Supports social calendar coordination, ensuring content is scheduled, prioritized, and ready for publishing across channels
• Execute briefing of social content needs to the Creative team, ensuring clarity of deliverables, timelines, and platform requirements
• Serve as the primary point of contact between Social and Creative teams for all content-related questions and updates
• Partner with Creative to ensure social-first considerations are integrated into broader campaign development
• Own daily weekday publishing across TikTok and Instagram
• Manage every-other-weekend publishing cadence
• Ensure all content is scheduled accurately and adheres to platform-specific best practices
• Capture and edit short-form, TikTok-first content during events, photoshoots, and in-the-moment opportunities
• Operate effectively in fast-paced, real-time environments, including last-minute athlete or influencer visits to HQ
• Deliver timely, on-brand content that aligns with current trends and brand voice
• Serve as a primary point of contact for Influencer and Athlete teams regarding social content needs
• Manage inbound event and content requests, integrating them into the social calendar and ensuring execution
• Facilitate communication across Social, Creative, Influencer, and Brand teams to ensure alignment and efficiency
• Monitor social trends, platform updates, and cultural moments, proactively identifying relevant opportunities for the brand
• Surface timely recommendations to inform content development and maintain platform relevance

Benefits

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed