Social Media Specialist I

Axway • Scottsdale, AZ

5d • Remote

About The Position

This is an entry-level role with meaningful ownership, ideal for someone who understands modern social media best practices and is excited to create structure, consistency, and measurable impact in a growing B2B software environment. You will be responsible for developing and executing a global, organic social media strategy that supports brand awareness, customer engagement, and pipeline growth across all product lines and key marketing initiatives. This role will work cross-functionally with Field Marketing, Global Campaigns, Product Marketing, Customer Advocacy, and Paid Social to ensure social media efforts are aligned, integrated, and effective.

Requirements

• Strong understanding of B2B social media best practices, particularly on LinkedIn and Facebook.
• Exceptional writing and editing skills with the ability to simplify complex topics.
• Basic understanding of how social media supports brand awareness, customer engagement, and demand generation.
• Strong organizational skills and ability to manage multiple priorities.
• Collaborative mindset with experience working across marketing functions.

Nice To Haves

• Familiarity with social media management and analytics tools (e.g., Sprout).
• Interest in global marketing and multi-region coordination.

Responsibilities

• Build and evolve an organic, global social media strategy across priority platforms (initially LinkedIn and Facebook), and evaluate additional platforms based on audience fit and business goals.
• Develop a scalable approach that supports: All product lines, Global and regional marketing campaigns, Customer success and advocacy initiatives, Human-interest and culture storytelling, Employee engagement and social amplification.
• Define content themes, posting cadence, and channel best practices for B2B audiences.
• Partner with Paid Social stakeholders to ensure organic and paid efforts are complementary and aligned.
• Use available AI tools to understand best practices and scale the program quickly.
• Write clear, engaging, and on-brand social media copy that aligns with B2B best practices and platform-specific guidelines.
• Recommend social tiles and associated imagery that amplify our brand and drive engagement.
• Create and manage an editorial calendar that balances campaigns, product messaging, employee stories, and timely industry content.
• Collaborate with designers, marketers, and subject-matter experts to source or develop visual and multimedia content.
• Adapt messaging for global audiences while maintaining brand consistency.
• Work closely with: Field Marketing to support regional initiatives and events, Global Campaigns to amplify key launches and integrated programs, Product Marketing to translate product value into social-friendly messaging, Customer Advocacy to highlight customer stories and proof points, Paid Social to align messaging, timing, and targeting insights.
• Serve as the central point of coordination for organic social media activities across teams.
• Track and report on social media performance, including engagement, follower growth, traffic, and campaign support metrics.
• Use data and insights to refine content, test new approaches, and improve results tied to customer engagement and new business goals.
• Stay current on B2B social media trends, platform updates, and emerging best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed