Social Media Research Analyst Senior

USAA•Tampa, FL

1d•$103,450 - $197,730•Hybrid

About The Position

As a dedicated Social Media Research Analyst Senior, you will be a strategic partner in designing, developing, executing, and analyzing research projects for short- and long-term business goals and results, with a specific focus on tracking and reporting on social media brand engagement. Lead and facilitate cross-functional teams in the application of the appropriate research methodologies (i.e., qualitative, quantitative, text or business intelligence), design innovation, marketing strategies, and general social media trends to understand insights and translate findings into business strategies. Business recommendations can be based on quantitative or qualitative data, understanding the underlying assumptions of each and their relative impact to address the business problem. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

Requirements

Bachelor's degree; OR 4 years of relevant education and/or experience.
6 years of experience in member/customer focused market research, marketing, or consulting experience to include quantitative analytics and insight OR Advanced Degree, 4 years of experience in member/customer focused market research, marketing, or consulting experience to include quantitative analytics and insight.
Demonstrated leadership experience to include leading projects.
Advanced knowledge of qualitative or quantitative research methodologies, relevant research tools, and knowledge of relevant industry data sources with a focus on corporate social media brand engagement.
Advanced analytical skills with proven ability to interpret data and link insights to growth opportunities.
Proven ability to influence through data while maintaining compliance and regulatory standards.
Advanced knowledge of social media listening and tracking tools.

Nice To Haves

Experience in measuring and tracking impact of social media brand engagement, and distilling those insights into clear and actionable reports for senior business leaders.
US military experience gained through military service or gained as a military spouse / domestic partner

Responsibilities

Leads, facilitates and/or collaborates with cross functional teams and vendors in support of the end-to-end research project(s).
Determines the appropriate research methodologies, design innovation, marketing strategies and general industry trends on social media brand engagement.
Applies advanced level of knowledge in conducting research using the appropriate methodology (quantitative, qualitative, text or business intelligence). Examples include surveys, usability tests, focus groups, in-depth interviews, and ethnographical studies.
Formulates findings into business recommendations and presents findings to various levels of leadership.
Mentors and provides guidance to peers and team members; navigates through obstacles to resolve escalated issues of an unusual nature.
Researches and identifies industry best practices and trends to increase effectiveness.
Acquires, maintains, and applies advanced knowledge of the business, its products and processes, and advanced knowledge of qualitative or quantitative research methodologies to represent member sentiment across products, channels, and experiences.
Ensures risks associated with social engagement activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.