Social Media Producer, Instagram - Entertainment Tonight
About The Position
ENTERTAINMENT TONIGHT is looking for a Social Media Producer, Instagram to join their social media team. This team plays a vital role in ensuring that ET remains a top pop culture and entertainment news destination on every platform. The ideal candidate lives and breathes entertainment news, understands how to tell stories for Instagram, and can move fast with a sharp editorial eye. Proficiency in Adobe Creative Suite (Photoshop, Premiere) is expected, along with the ability to adapt to a changing news cycle. This is a high-visibility role that will shape how millions of fans experience ENTERTAINMENT TONIGHT daily.
Requirements
- Journalism background in a digital newsroom.
- 4+ years working in social or digital media.
- Demonstrated knowledge of the current entertainment news landscape, pop culture, internet culture, and celebrity media.
- Solid understanding of Instagram plus emerging best practices on TikTok, X, Facebook, and YouTube Shorts.
- Experience in news producing, including story selection and journalistic best practices.
- Proficiency with Photoshop and Premiere or other video editing software.
- Exceptional news judgment and drive to ensure ET is first and best on social platforms.
- Ability to multitask and flexibility to re-prioritize duties based on breaking news.
- Strong written and verbal communication skills; able to communicate concisely and professionally in a dynamic, collaborative environment.
Responsibilities
- Produce 6-10 Instagram posts a day, including creating graphics, clipping videos, and copywriting, with the ability to self-publish without oversight.
- Independently monitor the entertainment news cycle and pitch story opportunities with high social engagement potential.
- Write both long-form captions following newswriting best practices and voice-driven, social-first short captions in the ET voice.
- Work closely with producers, editors, and field teams to align Instagram coverage with ET's on-air & digital storytelling.
- Maintain an awareness of Instagram trends and best practices to produce content that drives the relevancy and newsworthiness of the ET brand.
- Track and report on social performance, providing ongoing insights and strategic recommendations.
- Occasional scheduled shifts may require night and weekend work around major events.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- 401k
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
