Social Media & Paid Advertising Specialist

Millennium Physician Group•New York, NY

About The Position

The Social Media & Paid Advertising Specialist is responsible for planning, executing, and optimizing paid and organic digital campaigns that drive patient awareness, engagement, qualified lead generation, and provider growth. This role partners closely with marketing, practice operations, creative teams, and external vendors to align strategy, budgets, messaging, and performance goals across social media, paid search, and digital acquisition channels. The ideal candidate combines strong creative instincts with performance marketing expertise and a data-driven mindset.

Requirements

Bachelor’s degree in Marketing, Communications, or related field
3–5 years of experience in social media management and paid digital advertising
Hands-on experience with Google Ads, Meta Ads Manager, and social media management tools
Strong understanding of performance metrics including CPL, CPA, CTR, ROAS, and conversion rate
Experience managing campaign budgets and optimizing spend
Ability to translate performance data into clear, actionable insights
Experience working cross-functionally with marketing teams, agencies, or media buyers

Nice To Haves

Experience in healthcare, primary care, or community-based marketing
Familiarity with HIPAA and healthcare advertising compliance requirements
Understanding of local and multi-market advertising strategies
Experience with landing page optimization and lead funnel strategy
Comfort collaborating across creative, media, analytics, and operations teams

Responsibilities

Plan, execute, and optimize digital lead generation campaigns across Google Ads, paid social platforms, SEO/SEM, and email
Drive traffic to websites and landing pages to increase qualified leads, appointment conversions, and provider visibility
Manage the full campaign lifecycle including audience targeting, budgeting, creative coordination, launch, optimization, and reporting
Conduct A/B testing and support conversion rate optimization (CRO) initiatives
Coordinate with internal stakeholders to promote providers, locations, services, and community education initiatives
Manage and optimize paid search campaigns (Google Ads), including keyword strategy, bidding, ad copy development, and landing page alignment
Execute and optimize paid social campaigns (Meta/Facebook, Instagram, and other relevant platforms) focused on lead generation and brand growth
Monitor spend efficiency, cost-per-lead (CPL), conversion rates, and campaign ROI
Create, test, and refresh ad creative and messaging to improve performance and engagement
Collaborate with advertising platforms, agencies, and vendors as needed
Develop and manage organic social media content that complements paid campaigns and supports brand storytelling
Maintain a consistent brand voice across platforms
Identify opportunities to increase engagement and community growth
Monitor and analyze digital marketing performance using Google Analytics, Google Ads, Meta Ads Manager, and other platform insights
Prepare regular performance reports outlining results, trends, pacing, and actionable recommendations
Compile market insights including competitor activity, audience behavior, and digital benchmarks
Ensure all advertising and social media content complies with healthcare regulations, HIPAA guidelines, brand standards, and platform policies