Law Firm Social Media - Marketing Specialist

Mayersohn Law Group•Fort Lauderdale, FL

14h•Onsite

About The Position

Mayersohn Law Group is seeking a full‑time Social Media & Marketing Specialist to join our Fort Lauderdale office and help elevate our brand across Instagram, LinkedIn, Facebook, TikTok, and YouTube. In this role, you’ll create platform‑specific content, design visual assets, manage our content calendar, and analyze performance to guide future campaigns. You’ll also support our podcast production, assist with event planning and on‑site social media coverage, and help strengthen our digital presence across all channels. If you're fluent in social media trends, confident with design and video tools, and passionate about building professional communities, we’d love to meet you.

Requirements

3+ years of experience in social media marketing, content creation, or digital design.
BA in Marketing, Communications, or equivalent work experience.
Proven success managing content across LinkedIn, Facebook, Instagram, TikTok, and YouTube.
Proficiency with Canva, Adobe Creative Suite, or similar design tools.
Experience with video editing tools (e.g., CapCut, Adobe Premiere, Final Cut).
Strong understanding of analytics tools (Meta Business Suite, LinkedIn Analytics, YouTube Studio).
Excellent attention to detail, grammar, and visual consistency.
Ability to manage a content calendar, execute campaigns independently, and meet deadlines.
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

Nice To Haves

Experience with event support, podcast production, or live social media coverage is a strong plus.
Familiarity with legal services audiences is helpful but not required.

Responsibilities

Create, schedule, and publish engaging content across Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Twitter/X, and Lemon8 using current trends to generate weekly content ideas
Integrate ideas into a structured, well-organized content workflow
Develop platform‑specific posts, reels, shorts, carousels, and long‑form content.
Maintain and update the social media content calendar to ensure consistent, strategic posting.
Shoot, edit, and repurpose video and photo content for each platform’s format and audience.
Capture real‑time, in‑office content that showcases the firm’s culture, team dynamics, and leadership
Monitor analytics and engagement metrics to evaluate performance and guide future strategy.
Track KPIs across platforms and prepare monthly reports summarizing engagement, reach, and content effectiveness.
Leverage ChatGPT and AI to create and amplify content.
Take content from Wildfire and schedule posts based on their instructions.
Stay current on social media trends, algorithm changes, and best practices.
Design visual assets including banners, podcast logos, thumbnails, magazine ads, and landing pages.
Update branding elements (logos, templates, typography, color palettes) to reflect current campaigns.
Upload, organize, and archive event footage, design files, and marketing assets for easy access and reuse.
Identify, troubleshoot, and contest content removed or restricted by platforms, ensuring compliance with Florida Bar advertising rules .
Assist with planning, recording, and producing the firm’s podcast .
Create podcast‑related graphics, thumbnails, and promotional clips.
Help coordinate guest scheduling, recording logistics, and episode rollout.
Capture behind‑the‑scenes content for social media when appropriate.
Support planning and execution of speaking events, webinars, workshops , and social events.
Attend events and seminars with the firm owner to provide “back‑of‑the‑room” support.
Capture photos, videos, and live social media content during events.
Coordinate event logistics, vendor communication, and promotional materials.
Assist with post‑event content production, recaps, and follow‑up campaigns.
Develop content for our private Facebook group, The Profitable Attorney Connection , to grow engagement and promote services.
Oversee website updates, mailing lists, SEO, and GEO , and data analytics to ensure content remains current.
Research trends and competitors to keep our content fresh, relevant, and competitive.
Collaborate with internal team members for content approvals and feedback.
Monitor reputation by responding to comments, messages, reviews, inquiries, feedback, and community interactions to maintain engagement and brand trust across all platforms.
Drive lead generation through social engagement by identifying, qualifying, and engaging prospective clients and transitioning leads to sathe les team
Track Meta monetization metrics and analyze for peak performance and growth
Perform additional marketing and administrative tasks as assigned to support firm initiatives